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In partnership with Help Musicians UK,  Thursday 9th March marked the inaugural ‘Yes She Can’ panel event in aid of the UN ‘He For She’ campaign. The aim of the event, organised by ‘Can You CIC It?,’ was to give young women aged 18-25 a chance to find out more about the routes into some of the more under-represented roles within the music industry. CYCI? was founded by Sybil Bell – founder of Independent Venue Week –  and Chloe Ward to provide opportunities for anyone who wants to work and/or perform in the music industry, but who may not be able to access these by formal means such as university or through pre-existing connections.

Panel experts ranged from recording engineers, venue managers, BBC journalists to studio technicians, with practical advice as to how to break into the industry as a young woman. Guest speakers included Assistant Producer at BBC Radio 6 Music Helen Hobday, who humorously suggested that she achieved success through “just turning up every day”, and Guildford Boileroom’s Dominique Frazer, who urges young women to “dig in” and be prepared to work hard. The audience, comprising mainly young women starting out in their careers, were asking all the right questions and seemed engaged throughout the day’s events.

Diversity and representation in the music industry was the main issue tackled throughout the day’s events, and men were not excluded from the dialogue. Wizdom Layne spoke about how to identify a ‘good, bad or god’ opportunity and make effective choices to enable success in your life and career. Musician Kris Halpin demonstrated his mi.mu gloves, wearable music technology created in collaboration with singer Imogen Heap and disability charity Drake Music.

Later, guests were treated to a talk from London’s Night Czar, performer Amy Lamé, who spoke about the effects of having a 24-hour London and what that would mean for employment opportunities, before there was a chance for attendees to network over pizza, and discuss the afternoon with industry professionals.

It is hoped that events like this one can be repeated in the future, and it will be exciting to see what CYCI? work on next to provide young people with advice and a chance to network with people keen to help out the next generation.

(Written on March 10, 2017 )

Today, March 8, marks International Women’s Day, a globally-recognised chance to celebrate and recognise the challenges and opportunities facing women across the world.

Along with our design partners Sane & Able, we have produced an infographic with stats and facts about the role women play in professional music, and how they are represented across the classical music industry. The theme of ‘space’ was chosen to highlight the light years we need to travel in order to achieve gender parity, as women are still vastly under-represented in the media for their achievements in composing and conducting.

We’ve highlighted that at the current rate, it won’t be until 2186 – 169 years away – that 50% of pieces composed and conducted by women will be the norm at the BBC Proms. Currently, only 4 of the 61 accredited ABO orchestras have women undertaking titled roles. This week we have compiled a Spotify playlist of 169 of our favourite pieces created or performed by women in celebration of the incredible contribution women make to the music industry, including those who have been overlooked by history.

The World Economic Forum’s ‘Global Gender Gap Report 2016‘ provides interesting – and sometimes difficult – reading for anyone interested in finding out the facts and statistics behind women’s role in areas such as education, economics, health and politics. From looking at the data collected it is clear that, like with classical music, we still have a long way to go to ensure that the female half of the population are given the same opportunities as their male equivalents.

It’s not all bad news. Serious efforts are being made to ensure fairer representation for women in the classical music industry. ‘Sound and Music‘ are aiming for a 50/50 split between male and female-identified composers as part of their vision for 2020, which is a short three years away. Later today, BBC Radio 3 are to broadcast a piano sonata by composer Fanny Mendelssohn, which up until recently had been falsely attributed to her brother Felix. Tomorrow, as part of HeForShe Arts Week, ‘Yes She Can’ are providing young women opportunities to network and discover more about careers in music, particularly in roles generally underrepresented by women such as tech and management.

Follow the hashtags #BeBoldForChange and #InternationalWomensDay on Twitter to find out more about how you can get involved in the campaign for gender equality.

 

(Written on March 8, 2017 )

We are looking for an Account Manager to join WildKat PR in London!

Do you think you would be suitable for this position? Have a read through our job description below.

WildKat PR

WildKat PR is a game-changer in the classical music industry. We adamantly believe in changing the status quo of our industry, embracing creative values both on- and offline.

WildKat PR is the only classical music PR agency to spread worldwide, having established ourselves in London, Berlin and New York. We are deeply devoted to seeking out and using online platforms to reach and engage substantial new audiences, producing all-encompassing, bespoke, international PR campaigns that are data-driven.

 

Job Description

WildKat PR is offering an exceptional opportunity for a motivated, intelligent, creative individual to join our London team. Working with the Director, Head of Creative Strategy & Marketing, and fellow Account Managers on creative PR campaigns across the classical music and cultural industries, they will be expected to quickly establish and build strong working relationships with press to generate media coverage for our clients.

 

Key duties

As an Account Manager your role will be:

– To manage your set of clients and work with them to help achieve their PR goals. This includes: gaining press, attracting new audiences, helping to improve their brand, organising events

– To think creatively about how you (and your colleagues) approach campaigns. You will be asked to continually make new connections and approach your work in innovative ways. You will be expected to challenge how we, and the industry, are doing things

– To integrate digital media into campaigns. This means exploring new technology and developing ways to include it in client campaigns

– To take a leading role in the development and execution of unique, creative campaigns to promote your clients and the company

– To write copy in relation to your clients’ needs, including: fact sheets, bios, blogposts, newsletters, brochures

– To liaise with journalists to generate and secure media coverage for clients

– To organise client events, as needed. This includes: concerts, VIP receptions, industry networking events

– To attend all relevant artists’ events (which regularly occur outside of office hours) including meetings and performances

– To network within the industry to build your reputation and that of the company

– To oversee the work of others when required, and to be willing to grow into a more senior role 

Opportunities of working with WildKat PR:

– Friendly, open plan office

– Chance to do diverse things within the role and expand your skillset quickly

– Gain wider industry experience, not just PR

– Supportive colleagues and management welcoming your fresh ideas

– Personalised creative skills training and coaching

– Collaboration with mainstream brands and projects

– Opportunities for travel

– Sociable atmosphere

– Staff benefits, which include annual ski trip, Friday drinks, office yoga, opportunity for sabbatical and 6 hour working days 

Person Specification

Essential

– At least one year’s relevant experience in music PR

– Interest in classical music, culture and the arts

– Proven administrative and organisational skills

– Excellent verbal and written communication skills

– Ability to take initiative and responsibility when working alone

– Confidence and ability to manage multiple projects simultaneously

– Ability to work as part of a team

– Ability to remain calm when working under pressure and to manage conflicting deadlines

– High degree of accuracy and attention to detail

– A strong interest in online media

– Self-motivated

– Good standard of computer literacy (Word, Excel, WordPress)

Desirable

– 2-3 year’s experience in a music PR agency

– Fluency in another language

To apply, please send your CV and covering letter to olivia@wildkatpr.com with the subject title ‘WildKat PR Account Manager application’ by 5pm on 17th March 2017

Salary: Competitive – dependent upon experience

(Written on March 6, 2017 )

WildKat PR is delighted to introduce our new client pianist Catherine Gordeladze. Born in Georgia and currently based in Frankfurt, Gordeladze has been widely recognised and praised for her “sparkling tone”, “original, profound musicality” (Frankfurter Allgemeine Zeitung), and her “charm, brilliant technique and great variety of tone colours” (Radio Bremen).

An outstanding soloist and much-sought-after chamber music partner, Catherine Gordeladze has played at major concert venues and with renowned orchestras including the Georgian State Orchestra, the Mainz Philharmonic State Orchestra, the Europa Philharmonie and the Dortmund Philharmonic. Gordeladze has won awards in various competitions, including the International Chopin Piano Competition in Darmstadt and was honored with the medal of the French Legion of Honour. In addition to her concert engagements she teaches at the College of Music and Performing Arts in Frankfurt am Main.

Catherine Gordeladze. Credits: Mischa Blank

Catherine Gordeladze. Credits: Mischa Blank

Her current album American Rhapsody, released by BELLA MUSICA/ANTES EDITION in 2014 and featuring piano works by American composers, immediately won the silver and bronze medals in the instrumental performance solo/album category of the renowned Global Music Award in the USA.  The CD was specially recommended by the German online magazine klassik.com and radio station hr2 kultur.

WildKat PR is excited to be working on her upcoming album, “Dance Fantasies”, which will be released in May 2017 on BELLA MUSICA/ANTES EDITION. The album feature dance pieces from the classical repertoire, both original versions as well as arrangements, from Rameau, Chopin, Carl Czerny and Fritz Kreisler.

Follow Catherine Gordeladze on her website and on Facebook, as well as via the WildKat PR Blog, for her latest news!

 

Catherine Gordeladze. Credits: Mischa Blank

Catherine Gordeladze. Credits: Mischa Blank

(Written on March 2, 2017 )

The Academy of Ancient Music, the world-renowned period instrument orchestra and choir, has appointed Alexander Van Ingen as its new Chief Executive.

Alexander joins from Decca Classics where he was an Executive Producer in charge of Artists and Repertoire. At Decca, Alexander worked on some of the label’s best-selling classical albums of recent years with Nicola Benedetti, Voces8 and the Choir of St Paul’s Cathedral; operatic recordings from Baroque opera premieres to ‘Simon Boccanegra’; projects with new composers such as Ola Gjeilo and Rebecca Dale; award-winning albums with Alisa Weilerstein and Benjamin Grosvenor; and the digital work of artists such as Valentina Lisitsa and Janine Jansen. Alexander has created and managed several major classical music events including collaborations with the iTunes Festival, the London Symphony Orchestra, the Philharmonia, and the National Youth Choir of Great Britain. With the Bowerman Charitable Trust, Alexander founded Champs Hill Records to champion the work of new artists, a label that won a Royal Philharmonic Society Award in 2014.

Alexander said: ‘The Academy of Ancient Music boasts an enviable reputation for its energy and enthusiasm, and a proud legacy of popularising period performance. I am very pleased to be working with Richard Egarr and the players and singers of the Academy of Ancient Music to develop the orchestra’s audience reach, along with their outreach and participation programmes. The AAM’s ambitious and fresh music-making is infectious, and I am greatly looking forward to this exciting new role.’

Richard Egarr, Music Director, commented: ‘We are all very excited to be working with Alex, one of the true movers and shakers working in classical music today. The AAM will grow under his leadership and we look forward to many years ahead.’

Terence Sinclair, Chairman of the Academy of Ancient Music, said: ‘The Academy is entering a very exciting phase. We recently announced the appointment of our first Hogwood Fellow, Robert Levin, and our collaboration with The Grange Festival, whose inaugural season opens this summer. We are thrilled that Alex will bring to the AAM his ideas, musicianship, and commitment to new audiences.’

Alexander was previously a client with WildKat, and so we are especially delighted with this news, and look forward to working with Alexander in the coming months.

AVI

Image: Alexander Van Ingen

(Written on February 28, 2017 )

Welcoming back pianist Dmitry Masleev

WildKat PR is delighted to welcome back pianist Dmitry Masleev, the triumphant winner of the International Tchaikovsky Competition (2015).

In 2016, WildKat had the opportunity to support Dmitry Masleev during his successful European tour, including a great debut with the Münchner Symphoniker in Munich and a remarkable appearance at the Klavierfestival Ruhr, which was followed by invitations from the Rheingau, Mecklenburg-Vorpommern and Bad Kissingen festivals. Dmitry Masleev was called a pianist of “virtuoso brilliance” (The Financial Times), possessing “musicality of metaphysical proportions” (Neue Musikzeitung).

© 2017 Dmitry Masleev

© 2017 Dmitry Masleev

2017 began for Masleev with a highly anticipated Carnegie Hall début recital where he performed a “fiercely demanding” programme of Scarlatti, Beethoven, Prokofiev, Rachmaninoff, and Liszt, which cemented his reputation internationally as “one of the genuinely great pianists of his generation” (New York City Informer).

WildKat is very happy to support Dmitry Masleev for his next great debut: on March 11th Dmitry Masleev will perform Rachmaninoff’s Variations on the Theme of Paganini at the Konzerthaus Berlin with the Berlin Radio Symphony Orchestra and Robert Trevino. Keep checking the WildKat PR blog for updates!

© 2017 Dmitry Masleev

© 2017 Dmitry Masleev

(Written on February 28, 2017 )

Wo bleibt die Leidenschaft?

Lei­den­schaft, die
Wortart: ℹ Substantiv, feminin

Leidenschaft für klassische Musik-viele Menschen besitzen sie im Kindesalter und verlieren sie im Laufe des Erwachsenwerdens. Sei es, durch das Spießerklischee, welches vielen Klassikfans aufgeschrieben wird oder weil Ihnen die Impulse, der Anreiz oder die Freude verloren gehen. Es gibt unendlich viele Gründe.
Und dann gibt es Menschen, die es sich zur Aufgabe gemacht haben, diese Leidenschaft wieder neu zu entfachen, den Eifer, für eine Sache zu brennen, erneut anzutreiben und anderen ein Leuchten in die Augen zu zaubern.
Der Dirigent Benjamin Zander versucht durch mitreißende Vorträge, wie diesen TED Talk 2008, die Leidenschaft an der Musik bei den Menschen wieder neu zu entflammen. In einer schnelllebigen Zeit einfach innezuhalten und den Klängen der Musik zu lauschen, scheint für die meisten fast unmöglich.

 

Casual Concert Lounge mit Live Act Leslie Clio | Fotos: Kai Bienert

Casual Concert Lounge mit Live Act Leslie Clio | Fotos: Kai Bienert

Laut Zander gibt es heutzutage nur noch eine Minderheit an Menschen, welche leidenschaftlich Klassik höre. Für sie gebe es „keine Leben außerhalb der Klassik.“ Eine zweite Gruppe an Menschen, welche den größten Teil ausmache, sei die, denen klassische Musik „nichts ausmacht.“ Die Klassik sei „nicht Teil ihres Lebens, aber Vivaldi im Hintergrund schade nie.“  Zuletzt spricht Zander über eine Gruppe, welche „kein musikalisches Gehör haben soll.“ Diese Gruppe gäbe es nicht, denn jeder Mensch habe in irgendeiner Art und Weise ein musikalisches Gehör, mit dem man beispielsweise anhand der Stimmlage am Telefon die Gemütsverfassung des Anderen erkenne.

KLASSIK Underground mit Anne-Sophie Mutter. Credits: KLASSIK Underground

KLASSIK Underground mit Anne-Sophie Mutter. Credits: KLASSIK Underground

Wieso aber verschwindet die Leidenschaft für klassische Musik immer mehr aus dem Leben vieler Menschen?

Bei einem Stück ohne Akzente schweift man früher oder später ab, so Zander. „Die Gedanken schleichen sich in die Köpfe“ und man denkt über Banalitäten wie die Einkaufsliste oder den nächsten Urlaubsort nach. Doch dann kommt das schlechte Gewissen, wenn man merkt: „Das ist Kultur, wach doch auf!“ Ein langer Arbeitstag und dann noch ein langes Stück – schlechte Kombi? Falsch! Man muss beginnen die klassische Musik zu verstehen und einen Bezug zu schaffen. Der Grund, warum klassische Musik viele Menschen müde macht, sind nicht sie selbst, sondern die Musiker.

Also braucht es neue Konzepte. Das Deutsche Symphonieorchester Berlin hat 2008 die Casual Concerts ins Leben gerufen, welche auch das jüngere Publikum ansprechen sollen. Einmal im Monat kommen Musikbegeisterte oder die, die es werden wollen, zusammen und lassen sich von Dirigenten durch das gesamte Stück führen. Im Anschluss dazu bietet die Casual Concert Lounge mit DJ und Liveact einen gelungen Abschluss.

© Stefan Hoderath — at Säälchen.

Yellow Lounge © Stefan Hoderath — at Säälchen.

Die Idee klassische Musik in einer lockeren Atmosphäre ans Publikum zu bringen, gibt es aber nicht erst seit 2008. Classic meets Clubbing- im Jahre 2002 wurde Yellow Lounge in der Berliner Club Szene von der Deutschen Grammophon / Universal Classics gegründet, um Klassik von ihrem angestaubten Klischee zu befreien. “Das Konzept: DJs legen klassische Musik auf. Alles von Bach bis Ligeti, wohl ausgesucht und durch raffinierte Übergänge miteinander verbunden. Gute Getränke, kommunikative Stimmung. Der Höhepunkt einer jeden Yellow Lounge ist der Live-Act”- ein Zugang zur Musik ohne Dresscode und strikte Regeln.

Auch die Musiker von KLASSIK Underground bringen den Casual Dresscode in Verbindung mit ihrer Musik. Bei den Aftershowsessions kommen Musiker und Publikum in Clubatmosphäre zusammen und erleben einzigartige Shows und Bühnenprogramme.

Wir würden uns wünschen, dass solche Projekte noch mehr Aufmerksamkeit und Unterstützung erfahren. Denn es braucht mehr dieser Menschen, die es schaffen mit so viel Liebe und Respekt an der Musik, anderen ihre Leidenschaft näher zu bringen und die Grenzen zwischen Kulturen und Altersunterschieden aufzuheben.

 

Theresa Hünerbein

(Written on February 27, 2017 )

WildKat PR is happy to announce that we are now working with conductor Alan Tongue and his new project Mozart In The Afternoon.

Alan Tongue is a conductor and musicologist who studied with Sergiu Celibidache,worked for the BBC, and later built his career around the world, from Eastern Europe to South America and the United States.

In 2007, he came across Vaughan Williams’ exercise for the Cambridge D. Mus in the University Library in Cambridge. He took the challenge to transcribe it, leading to the birth of critically-acclaimed project A Cambridge MassThe world premiere took place at the Fairfield Halls in Croydon, with the Bach Choir and New Queen’s Hall Orchestra, before being performed in London and the US.

A-Cambridge-Mass

Alan is now back to London and is preparing for his upcoming project: Mozart In The Afternoon. The programme is as follows:

  • Divertimento in F, K. 138
  • Piano Concerto No. 13 in C, K. 415
  • Symphony No. 41 in C, K. 551 ‘The Jupiter’

Alan will conduct newly-founded The Beecham Orchestra, with pianist Iain Farrington (who performed at the 2012 London Olympic Games and composed music for the BBC Proms) and violinist Rick Friedman (co-leader and first violin of the Birmingham Royal Ballet).

alan 1

With its unusual timing of 2:30pm, the concert will benefit all sorts of audiences, offering a break from the busy city after lunch, and before the evening’s darkness: the perfect daytime activity.

Mozart In The Afternoon – Tuesday 4th April – 2.30PM

Cadogan Hall, 5 Sloane Terrace, London SW1X 9DQ

Mozart-Facebook-main-header-image

(Written on February 20, 2017 )

The Academy of Ancient Music have today announced that Robert Levin will inaugurate the Hogwood Fellowship. Established in honour of the Academy of Ancient Music’s founder Christopher Hogwood, the Fellowship is designed to further the ensemble’s commitment to providing historical insight and cultural context to the music they perform.

Christopher Hogwood was once asked if he spent half his time as a musician, and the other half as a musicologist; his response was that he spent 100% of his time as both.  Setting the AAM apart from other ensembles is the creativity and spontaneity of their performances that are grounded in scholarship, with a constant exploration of music in its broadest cultural context.

Robert Levin is a consummate musician, much loved by audiences around the world as a soloist and conductor.  He is also a renowned scholar, holding positions at institutions including Harvard and Cambridge University.  He enjoyed a long and close association with Christopher Hogwood and the AAM, which continues now with Richard Egarr as Music Director. Robert’s tenure as the first Hogwood Fellow for the remainder of this season, and the 2017-18 concert season, will include performances with the orchestra. Robert will provide insights into the music the AAM perform through interviews, talks, articles and concert programme notes.

WildKat had the great privilege of attending an interview with Robert Levin in Salzburg, where he was recording Mozart’s Piano Sonatas, on the composer’s own fortepiano.

Please enable Javascript to watch this video

Music Director Richard Egarr commented: ‘I’m so pleased that Robert Levin will be our very first Hogwood Fellow.  I’ve worked with him for many years, and what he stands for really represents all that Christopher Hogwood stood for as well.  Robert Levin is a most incredible mind, has an encyclopedic knowledge of Mozart and Bach, and total recall over information. But not only that, he has the ability to transform this information into extraordinary live performance.’

Beyond 2017-18, Richard Egarr will be leading the process to seek out the next Hogwood Fellow. They may be a musician and musicologist like Robert, or perhaps an academic, or an artist – anyone from any discipline who can provide greater insight into the AAM’s music and music-making.

Robert Levin will next perform with the Academy of Ancient Music at the Barbican Centre’s ‘Sound Unbound’ weekend, taking place 29-30 April 2017.

wildkat-pr-robert-levin

 Image: Robert Levin, Ascherman

(Written on February 13, 2017 )

Accentus Music ist eines der weltweit erstklassigsten Labels für klassische Musikproduktionen. Es arbeitet mit den renommiertesten internationalen Musikern zusammen und hat auch in diesem Jahr viele sehr hochwertige Neuproduktionen geplant. Wir fühlen uns sehr geehrt, für alle kommenden Produktionen die europäische Promotion zu übernehmen, und freuen uns insbesondere auf die PR-Unterstützung für die DVD/Blu-ray mit Riccardo Chailly und dem LFO im Frühjahr als auch für die CD-Box zu Herbert Blomstedts 90. Geburtstag”, so Carolin Denz, Leiterin des Berliner WildKat-Büros.

accentus_logo

Das in Leipzig beheimatete Label besteht aus einem äußerst routinierten Team aus Film- und Audioproduzenten sowie Redakteuren. Seit der Etablierung als DVD/Blu-ray Label auf dem klassischen Musikmarkt im Jahr 2010 produziert Accentus Music hochqualitative Konzert- und Opernaufführungen, sowie Dokumentarfilme und Porträts weltweit. Die Veröffentlichungen beinhalten Produktionen über Künstler wie Claudio Abbado, Daniel Barenboim, Evgeny Kissin, Martha Argerich, Joshua Bell, das Lucerne Festival Orchestra, die New Yorker Philharmoniker, das Gewandhausorchester Leipzig oder die Staatskapelle Berlin. Sowohl künstlerisch als auch technisch erfüllt Accentus Music die höchsten Erwartungen und Ansprüche von Musikliebhabern aus der ganzen Welt.

 
ZnaijderSzymanowskiWozzeck

Ingolfsson

 

Wir freuen uns darauf, nach mehreren Jahren der erfolgreichen Zusammenarbeit, von nun an das renommierte Unternehmen auf dem gesamten europäischen Markt unterstützen zu dürfen, und den Erfolg unserer englischen Pressekampagnen auf die deutsche Presse zu übertragen. Bisher sind Rezensionen in den größten englischen Musikpublikationen wie BBC Music Magazine, Classical Music Magazine, Gramophone, sowie auf BBC Radio 3 und in nationaler Presse wie der Financial Times erschienen.

 

(Written on February 10, 2017 )