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WildKat PR offers a training fund to all members of staff to help them learn new skills, develop their interests, and also to bring something new back to the team. James Hardie returned to his home city of Edinburgh last month to attend International Festival Encounters. Read about his experience below:

I used my WildKat training fund this year to attend International Festival Encounters.  It is a week-long course run by the Edinburgh International Festival in conjunction with the University of Edinburgh and the Royal Conservatoire of Scotland.  The aim is to bring together artistic entrepreneurs with leading industry members and academics from all over the world.

It was truly ‘international’.  Amongst the participants were producers, writers, actors, programmers, and performers from Australia, America, Russia, South Africa, Denmark, Hong Kong, Singapore, India, and the UK.  It was a wonderful melting pot of different perspectives and experiences from both young and old, all taking place under the watchful eye of Edinburgh Castle.

We were treated to five productions over the week, including dance, theatre, and opera.  My own highlight was seeing the Nederlands Dans Theater, who performed a show in three segments with scores by Max Richter and Philip Glass.  The middle segment—a haunting series of scenes as a dying man recalls his life’s regrets—was like watching a film; the way the dancers manipulated their bodies brought to mind ‘The Exorcist’.

After each performance, we were given the opportunity to reflect critically on what we had experienced.  After seeing Gianandrea Noseda conduct the Teatro Regio Torino in a somewhat confused production of Verdi’s Macbeth, Kate Molleson (music critic for the Guardian) guided us through our reactions, whilst also giving us a fascinating insight into the dual role of the music journalist as both critic and evangelist.

There were two ideas that have really stuck with me from the course.  Firstly, the idea that financial constraint inspires creativity.  This was most effectively expressed for me by a participant from Russia, who used the phrase, ‘the artist must be hungry’, encouraging enterprise from a position of deprivation.  The second idea concerned caring for and looking after an audience.  The creator of a particularly moving production called ‘Flight’ spoke about the audience leaving an incredibly intense and personal experience in the theatre, and re-joining the busy outside world, and the steps they took to ease this often difficult transition.

My fellow participants were a really inspiring bunch, and I learnt just as much from them as I did the experts.  I’m certain I will collaborate with them again in the future. The training fund is an amazing perk to have, available to us all here at WildKat once a year, and I’m very grateful to have been afforded this opportunity.

(Written on September 25, 2017 )

In today’s news: Composer Jeremy Dale Roberts dies aged 83, and Simon Rattle offers his top advice to young conductors. Audio streaming becomes more and more important, Germany financially supports 31 orchestras, and soprano Brenda Lewis has died.

Classic FM

‘Conducting is hard – it doesn’t get easier’

Simon Rattle starts his new role as Music Director at the London Symphony Orchestra this month. So as he packs his pencil case for his first season in charge, we spoke to him about getting over nerves, the best piece of advice he’s ever been given and why the future is bright for classical music.

The Times

Jeremy Dale Roberts: Distinguished composer considered to be the master of miniature compositions

Cannibalism may not be the first word that comes to mind when talking about a classical composer, but it was how Jeremy Dale Roberts described the creative process when writing for gifted musicians in his circle. “[I] draw upon their temperament and behaviour in the narrative of the music: to absorb their presence,” he told a contemporary music website. “A rare form of cannibalism, maybe.”

The New York Times

High Tech Meets High Art in a 3-D Opera

As a boy soprano in the youth opera company that his parents ran in their small town, the Dutch composer Michel van der Aaonce accompanied his father to the clockmaker who was painting a set for them. What he saw, he recalled recently, was revelatory.

Good House Keeping

Target Has Never Played Background Music, Until Now

While the company has avoided it for decades—believing it to be a distraction—they’re introducing a soundtrack of more than 1,500 songs from the likes of Taylor Swift to Stevie Wonder to keep you in stores longer and hopefully revive their flagging sales in the process.

Limelight

Australian guitarist placed third in prestigious ARD Competition

Andrey Lebedev also took the prize for his performance of the commissioned work at Germany’s top music contest.

Pizzicato

Marin Alsop wins 2017 Ditson Conductor’s Award

Marin Alsop, Music Director of the Baltimore Symphony Orchestra, is the recipient of the 2017 Ditson Conductor’s Award for the advancement of American music, Columbia University has announced.

NMZ

IFPI stellt neuen Music Consumer Insight Report vor: Audio-Streaming für Musikkonsum weltweit immer wichtiger

Urheberrechtsverletzungen bleiben für die Musikindustrie weltweit eine zentrale Herausforderung: 40 Prozent der Konsumenten hören Musik über nicht-lizenzierte Angebote.

Kultur Radio

Bund fördert Orchester in Konstanz, Bochum und Jena

31 Projekte öffentlicher Orchester erhalten über das Programm “Exzellente Orchesterlandschaft Deutschland” insgesamt rund elf Millionen Euro Bundesförderung.

Klassik.com

Sopranistin Branda Lewis gestorben

Die US-amerikanische Sopranistin Brenda Lewis ist tot. Sie starb im Alter von 96 Jahren an ihrem Wohnsitz in Westport (Connecticut).

Twitter

Classical Music News   A new direction – and a call for guest posts

Music History   in 1920 Birth of Karen

Classical Music News   Meet the Artist……Jason Rebello, pianist

Image: Jeremy Dale Roberts

(Written on September 19, 2017 )

In today’s news: Opera star Anna Netrebko talks about her life, loves – and cancelling at Covent Garden, and Canadian mezzo Emily D’Angelo wins Cesti Competition 2017. Houstan Grand Opera under water, Staatsoper Hamburg looks for young musicians, and Fabien Gabel new musical director of Orchestre Français des Jeunes.

The Telegraph

Anna Netrebko: ‘My husband just thought I was a crazy prima donna’

Europe’s queen of opera tells Rupert Christiansen about her life, loves – and cancelling at Covent Garden

Teaching Drama

Shakespeare’s Globe launches new apprenticeships

In a fresh bid to enforce its commitment to equal opportunities and arts access for young people, Shakespeare’s Globe in June launched four year-long apprenticeship programmes, to run from September.

Pizzicato

Canadian mezzo Emily D’Angelo wins Cesti Competition 2017

More than 170 young singers from 39 nations applied for the prestigious singing competition for Baroque opera, organized by the Innsbruck Festival of Early Music.

Classic FM

Titanic is the biggest-selling classical album of the last 25 years

The score for the 1997 blockbuster film Titanic, composed by the late James Horner, is the best-selling classical album of the last 25 years, according to the Ultimate Classic FM Chart, the biggest ever countdown of classical music album sales in the UK.

Limelight

Young Virtuoso Award NSW State Finals winner announced

Jennifer Hou will go on to compete at the National finals, while Toby Thatcher is named Patron of Emerging Artists.

NMZ

Sängerin in Bayreuth verletzt – Regie-Assistent spielt Brünnhilde

Ein Regie-Assistent im glitzernden Goldkleid als Brünnhilde auf der Bayreuther Festspielbühne: Zum Abschluss der Richard-Wagner-Festspiele am Montagabend musste improvisiert werden.

Klassik.com

Houston Grand Opera schwer von der Flut getroffen

Der Tropensturm “Harvey”, der im US-Bundesstaat Texas schwere Schäden verursacht hat, hat auch Oper und Ballett in Houston in hohem Maß in Mitleidenschaft gezogen.

Klassik Heute

Staatsoper Hamburg sucht junge Musikerinnen und Musiker für Kinderoper

Die Staatsoper Hamburg sucht für die Kinderoper Die arabische Prinzessin in der Reihe opera piccola Kinder und Jugendliche zwischen 14 und 20 Jahren, die bei den Vorstellungen im Februar 2018 mitwirken wollen.

Le Figaro

Gammes d’été pour l’orchestre français des jeunes

La formation aborde sa session estivale et découvre Fabien Gabel, son nouveau directeur musical.

Twitter

in 1948 Birth of Italian Lucia -Terrani in Padua.  

Canadian mezzo Emily D’Angelo wins Cesti Competition 2017

(Written on August 29, 2017 )

In today’s news: Mass resignation of the Presidential Committee on the Arts and Humanities, Outrage as St Sepulchre’s stops taking bookings from musicians, and what tune does Big Ben chime? Bebersee Festival to open with family concert, Dudamel’s tour in Venezuela has been cancelled, and Andreas Ambühl has to give up music career.

The Times

La Scala’s Riccardo Chailly: how to run an opera house with a diva of an audience

Riccardo Chailly, music director of La Scala, explains how he handles the heckles at home, as his orchestra prepares to play the Proms

International Piano

Yamaha announces best-ever piano upgrade bonus

Yamaha has announced details of its annual piano upgrade promotion, which offers the company’s best ever part-exchange deals.

Apollo

Mass resignation of the Presidential Committee on the Arts and Humanities

In a letter sent on Friday, all the remaining members of the President’s Committee on the Arts and the Humanities resigned in protest at President Donald Trump’s refusal to condemn far-right protests in Charlottesville.

Classical Music Magazine

Outrage as St Sepulchre’s stops taking bookings from musicians

The church, where Sir Henry Wood is buried, is regularly used by ensembles such as the London Youth Choir and City Chorus, but will close its hiring programme from 2018.

Classic FM

What tune does Big Ben chime? And everything else you wanted to know about the country’s most famous bell

Before it’s silenced for four years because of restoration work, we’re delving into the history of the most famous clock tower – and bell – in the world

Limelight

Massenet, The Nose and Meistersinger headline OA’s 2018

Stars on offer include Nicole Car, Jessica Pratt, Leo Nucci, Ferruccio Furlanetto, John Tomlinson and Michael Fabiano.

Broadway World

Following Casting Controversy; Albee Estate Proves Diversity Is Allowed

As BroadwayWorld reported in May, controversy recently erupted over an Oregon production of Who’s Afraid of Virginia Woolf? Shoebox Theatre director Michael Streeter posted the below statement after receiving news from the Edward Albee estate.

Klassik Heute

Das Bebersee Festival eröffnet mit einem Familienkonzert

Das 15. Bebersee Festival eroöffnet in Kürze mit Beethoven und Goldberg-Variationen.

Musik Heute

Nach Maduro-Kritik: Venezuela streicht Tour von Stardirigent Dudamel

Caracas – Nach seiner Kritik an Staatschef Nicolás Maduro hat Venezuelas Regierung eine für September geplante Tour des Stardirigenten Gustavo Dudamel mit dem nationalen Jugendorchester gestrichen.

Codex Flores

Tinnitus beendet Berufsmusikerkarriere

In ungewöhnlicher Offenheit kommuniziert das Ensemble Tritonus über das Karrierende seines Mitglieds Andreas Ambühl – wegen eines unerträglich gewordenen Tinnitus.

Twitter

in 1878 Birth of Canadian Edward

Classical Music Magazine: Photo credit: Making Music

(Written on August 22, 2017 )

Following a wonderful party at Fort Worth Zoo yesterday evening (including appearances from flamingos, baby racoons, and a skunk), first on the menu this morning was a fascinating symposium on Cultural Diplomacy.  After Stuart Isacoff’s introduction to arts diplomacy between America and Russia from the end of  World War Two up until the fall of the Berlin Wall, we heard from panellists Marc Thayer, Sarah Tanguy, and Patrick Castillo.

Images: Fort Worth Zoo

First we heard from Marc Thayer, former deputy director of American Voices, which takes musicians abroad to countries including Iraq and Afghanistan, to teach and perform music to locals.  Marc emphasised the good relations this forms with local musicians, leaving a favourable and lasting impression of American culture. Rather than just taking American music to these communities, they build on the practices already in place, using the music of the countries they visit together with American music.

Founded in 1953 and formalised by President Kennedy, Arts in Embassies takes American artists to participate abroad, engaging over 20,000 people to date in 189 countries.  Professional curators, such as Sarah Tanguy, create around 60 exhibitions per year, and since the turn of the century over 58 permanent collections have been installed in diplomatic facilities all over the world.

Patrick Castillo, a composer, performer, writer, and educator, has taken part at The Festival de Música Contemporánea de La Habana three times.  Having started as the only American participant, the most recent festival saw ten members of the American Composers Forum attend.  Patrick cited lack of equipment in Cuba as a major problem, and said that on subsequent visits, composers and musicians took across suitcases of reeds, strings, pencils, and manuscript paper.

Throughout the discussion it emerged that sadly these schemes are not something that the State Department likes to trumpet, fearing accusations of misspending of public money.  Thus reciprocal schemes giving opportunities for oversees artists to visit the States have not yet taken flight.  All three speakers were also nervous about funding cuts, with the future of their organisations not guaranteed.

Image: Cultural Exchange Symposium, The Cliburn

Concert 1 of the Final Round begins this evening at 7.30pm, and can be viewed on cliburn2017.medici.tv.

(Written on June 7, 2017 )

We are looking for an Intern to join WildKat PR in London for a month, starting as soon as possible.

Do you think you would be suitable for this position? Have a read through our job description below.

WildKat PR
WildKat PR is a creative agency for classical music and the arts. We are a dynamic, forward thinking agency offering full services for public relations, marketing, artistic consultancy, event management, social media, and creative campaigns, specialising in both classical and contemporary music. We are a young, enthusiastic, creative, and music-loving company and our expertise and creativity allows us to devise innovative campaigns tailored to individual artists’ needs. With offices currently established in London, Berlin, and New York, and clients including the Ancient Academy of Music, Bamberg Symphony Orchestra, Dartington International Summer School, Gstaad Menuhin Festival, and Cincinnati Symphony Orchestra, our reach extends internationally to offer professional PR support worldwide.

Job Description
WildKat PR is offering an exceptional opportunity for a motivated, intelligent, and confident individual to join our London team. Working with the Director, Head of Creative & Marketing, and fellow Account Managers on creative PR campaigns across the classical music and cultural industries, they will be expected to assist their colleagues in all aspects of the campaigns, to quickly establish an understanding of the industry and begin to build working relationships with press to generate media coverage for our clients.  This position will provide an overview of all clients, demonstrating the different stages of PR campaigns, along with a range of different styles and approaches to press. Through assisting all account managers in an array of different tasks, the intern will acquire the core skills and abilities of a publicist.  

Key duties
As an Intern your role will be:
– Summarising classical music and industry news on the WildKat PR blog each day and posting to social media
– Research-based tasks to assist Account Managers
– Updating social media for WildKat PR and our clients, e.g. Facebook, Twitter, websites
– Uploading listings to websites for clients’ upcoming concerts
– Writing blogs for our website and for clients’ websites or newsletters
– Writing and proofreading press releases for clients
– Creating and uploading interesting and new content for our social media platforms
– Recording and producing video blogs of our clients for WildKat PR YouTube
– Inviting critics, journalists, and industry contacts to concerts
– Contacting critics, journalists, bloggers, and radio or TV producers to gain features or reviews for clients
– Attending events of our clients, and possibly helping out at the events, such as selling CDs or page turning
– Daily maintenance and upkeep of the office
– Buying flowers, office stationery, kitchen supplies, etc., via petty cash
– Tidying the office before/after meetings and at end of the week
– Filing daily newspapers in storage
– Organising large CD/DVD collections

Opportunities of working with WildKat PR:
– Friendly, open-plan office
– Chance to do diverse things within the role, and expand your skill set quickly
– Gain wider industry experience, not just PR
– Supportive colleagues and management welcoming your fresh ideas
– Personalised creative skills training and coaching
– Collaboration with mainstream brands and projects
– Office yoga, Friday drinks, the offer of several 6-hour working days per month

Person Specification
Essential
– A keen interest and passion in classical music
– Strong written and verbal communication skills
– Feel they will improve quickly and efficiently throughout the internship
– A creative mind
– An interest in new media
– Confidence and enthusiasm to share new ideas
– Self-motivated and keen to use initiative
– Sense of urgency, with skills to prioritise effectively
– Strong organisation skills

Desirable
– Previous experience in our industry
– Speak another language
– Study music, English or marketing/PR

Expenses: £400 per month

To apply, please send your CV and a covering letter to james@wildkatpr.com with the subject title ‘WildKat PR Intern application’.

(Written on May 16, 2017 )

“We are delighted to welcome back the Cincinnati Symphony Orchestra for their European tour in the summer of 2017, having executed a successful creative PR campaign for the release of ‘Concertos for Orchestra’. The CSO is an incredibly versatile and forward-thinking ensemble, and we look forward to developing and sharing their stories with European audiences.” – Olivia Brown, Head of Creative Strategy & Marketing

The orchestra will visit several cities in countries around Europe this summer, with dates at the Edinburgh International Festival and San Sebastian already confirmed and more to be announced shortly. In March 2017 it was announced that Louis Langrée was to remain Music Director of the CSO for the 2019-2020 season.

Founded in 1895, the CSO is the sixth oldest orchestra in the United States and the first to be broadcast to a national radio audience in 1921. With a rich history of music making directly linked to the community in the state of Ohio, the CSO ordinarily reside in the Venetian gothic ‘Music Hall’ building, which recently underwent extensive renovation and restoration. The 2017 tour will bring American musical excellence to audiences across Europe, delighting fans new and old with their ‘richness, precision and intensity’ of performance.

CSO previously released live recorded album ‘Concertos for Orchestra’ in November 2016 on the orchestra’s own label ‘Fanfare’, featuring world premieres of seven pieces by contemporary composers. Works from this album will feature among a varied concert programme performed on the European tour.

Stay tuned for more news and announcements from the CSO by checking the WildKat blog. Follow us on Twitter, Facebook and Instagram too.

(Written on April 11, 2017 )

“We are delighted to be collaborating with the Hong Kong Arts Development Council to champion the talent and creativity of their artists through dynamic events in London. There is a spectrum of activities planned for the summer across a range of music forms and disciplines, which we look forward to sharing with the public through our creative services, including PR, marketing, social media & content creation.” – Head of Creative Strategy & Marketing, Olivia Brown.

Established in 1995, the Hong Kong Arts Development Council (HKADC) is a statutory body set up by the Government to support the broad development of the arts in Hong Kong. The major roles of HKADC are to fund, promote and support the broad development of the arts including literary arts, performing arts, visual arts as well as film and media arts in Hong Kong. Aiming to foster a thriving arts environment and enhancing the quality of life of the public, HKADC is also committed to facilitating community-wide participation in the arts and arts education, encouraging arts criticism, raising the standard of arts administration and strengthening the work on policy research.

After several successful overseas exchanges in Seoul, Düsseldorf, Venice, and Adelaide, they now want to take a leap to develop new opportunities for Hong Kong’s most preeminent artist, invest in the territory’s soft power and continue sharing their homegrown talents with the world.

This July 2017, they will organise the “Hong Kong Music Series”, an exceptional music festival to present an outstanding selection of Hong Kong music productions involving over 70 Hong Kong musical talents in London.

They will invite music industry professionals and welcome all audiences to discover the creativity, dynamism and vibrancy of Hong Kong’s artists and talents through five different shows and concerts in several venues across London. Performances and events will range from traditional classical to contemporary music, and from Chinese music theatre to chamber opera and jazz.

By providing opportunities for Hong Kong musicians and composers to showcase their talent on international stage, HKADC hopes that the world will gain higher interest and understanding to Hong Kong’s vibrant music scene. “Hong Kong Music Series” also aims to create a new musical dialogue and forge new cultural exchanges between the two metropolises, Hong Kong and London.

The events will run from 7th to 28th July 2017, so stay tuned for more information about the line-up!

Hong Kong Music Series” is funded by the Hong Kong Government and is one of the celebration programmes of the 20th Anniversary of the Establishment of the Hong Kong Special Administrative Region (HKSAR).

WildKat PR will create and develop a PR, social media and marketing campaign for Hong Kong Arts Development Council

 

(Written on March 16, 2017 )

 

In today’s Classical News, Imogen Tilden tackles conducting’s gender problem, and the Ravel Museum in Montfort-l’Amaury shuts abruptly.  Composer John Adams joins the Royal Academy of Music as a visiting professor, and Southbank Sinfonia announce #ConcertLab.  Conductor Christoph von Dohnanyi has written an article to warn of the politics the United States are engaging in, and the University of Texas receives a $400,000 grant for the Mellon Foundation.

The Guardian

‘This is not a woman’s issue’ – tackling conducting’s gender problem

In 2013’s Last Night of the Proms, Marin Alsop hailed progress towards inclusivity in classical music. But that progress is painfully slow, as some shocking statistics reveal. This is an issue that we all need to keep talking about.

The closure of the Ravel museum would be an act of cultural sabotage

The charming, eclectic museum in the French composer’s house at Montfort-l’Amaury has been abruptly closed and its future is in doubt.

Rhinegold

John Adams joins RAM as visiting professor

John Adams has joined the Royal Academy of Music as a visiting professor.  Adams’ relationship with RAM began in 2012, when he conducted concerts at New York’s Lincoln Center and the BBC Proms in which RAM students performed alongside Juilliard School players.

Southbank Sinfonia announces #ConcertLab performances

The Southbank Sinfonia is to explore different aspects of concert presentation in its #ConcertLab performances.  Eight of the ensemble’s Rush Hour concerts will experiment with layout, lighting, movement and concertwear. The premise will see the musicians work alongside movement directors, choreographers and lighting directors, inviting audience feedback.

International Arts Manager

Latest international funding news

A 27 per cent increase for cultural projects is set to promote cooperation between Ireland and Northern Ireland. The funds will be used for projects like the Cross Border Orchestra of Ireland, who will receive €100,000, with an additional €150,000 going to the Cooperation with Northern Ireland (CNI) scheme, which was expanded in January.

Arts advocates defend the NEA

The director of the California Arts Council (CAC) and the CEO of Americans for the Arts (AFTA) have both written open letters protesting potential cuts to the National Endowment for the Arts (NEA). At least two members of the Trump transition team suggested that the NEA – originally set up in 1965 – should be abolished.

Austin360

UT receives $400,000 Mellon Foundation grant for new classical music

The Andrew W. Mellon Foundation has awarded $400,000 to UT’s Texas Performing Arts so that the organization may continue to develop new classical music.

Der Tagesspiegel

Regiert wird später

Wofür steht eigentlich der neue Kultursenator? Klaus Lederer gibt ein nichtssagendes Debüt im Kulturausschuss, Sabine Bangert von den Grünen wird einstimmig zur Vorsitzenden gewählt.

Berliner Morgenpost

Die Berliner Orchester tragen gern Schwarz 

In Berliner Klangkörpern gelten klare Kleiderregeln. Sie sollen helfen, alles zu vermeiden, was von der Musik ablenkt.

klassik.com

Förderpreis für Oscar Escudero

Busoni-Kompositionspreis 2017 für Benjamin Scheuer

El País

Los Amantes de Teruel vuelven de la tumba (nunca se fueron)

El compositor Javier Navarrete convierte en ópera la leyenda de Isabel de Segura y Juan de Marcilla

pizzicato.lu

Christoph von Dohnanyi against Trump: « Fear and aggression produce nothing but fear and aggression »

Conductor Christoph von Dohnanyi has written an article to warn from the new politics, the United States are engaging in, the website Democratic Underground reports.

Twitter

Classical Music News @ClassicalNews PRS for Music celebrates possibilities of digital

Music History @today_classical #Today in 1873 FP of #Tchaikovsky’s Symphony No. 2 Little Russian in Moscow. #MusicHistory #classicalmusic

Noah Stewart @noahsofficial Heros & Sheros who paved the way in Classical Music. #RolandHayes  

Marin Alsop conducts the Baltimore Symphony Orchestra during a dress rehearsal, 11/11/10. Photo by Chris Lee

Image: Marin Alsop

(Written on February 7, 2017 )

Account Manager Victoria Cappelletti’s views on working as a PR in Paris and London: Differences, difficulties & evolution

Over one year ago I moved to London to start working at WildKat PR as an Account Manager. I had previously worked for two years in the music industry in Paris, at a major record label and also in an independent PR agency with a similar structure to WildKat.

Being aware of the stakes of promoting independent and emerging artists in Paris, I was curious to see and experience the differences between the industries, seeking new professional challenges and looking forward to tame British journalists.

As I had previously worked with UK and international clients, I already had an insight into some of the differences, however, after a year of working as a press officer in London, I was able to find distinctive quirks.

wildkat-pr-tower-bridge-eiffel-tower

In my opinion, big record labels and majors rule music industries. That’s the case in both the UK and France. Independent, alternative and emergent artists thus struggle (more) to rise and thrive with their art.

As the French government cuts budgets for culture, the media has to focus on bigger artists, or at least on the ones that will gain a more significant audience. I could see that they were sliding dangerously from programming artists that they are personally passionate about, to generating profit for the media. As someone who is, and has always been so passionate about music, spending entire evenings digging for unknown tunes on Soundcloud, it makes me quite sad.

My knowledge of the UK government’s decisions for culture (apart from Brexit which will have an important impact on diversity in my humble French opinion) is limited, but it seems quite obvious that there are way more opportunities for new artist, to perform but also to be featured in the media.

Regarding live performances, for example, maybe it comes from the fact that all things cultural don’t happen in central London, as it is in Paris intra-muros, but alternative, emergent, underground cultural opportunities blossom in zone 2 and 3, whereas it is almost impossible to make Parisians cross the city centre’s limits.

Hence, there is a profusion of music venues, from established concert halls to basements and Pizza Express, that allow emerging bands and underground composers to perform their music or art, get visibility and improve their talent.

It also seems that there are more channels and ways to promote artists in the UK.

For example, I was able to secure a piece in a national newspaper for my first campaign, whereas the journalist had never heard from me before, and my sharp French accent couldn’t fool anyone.

Of course relationships with the media are the key to being a good and efficient PR. But here in the UK, I’ve felt like journalists are more open-minded and if you pitch to them right, offering an interesting idea, they will say yes.

In France, it’s more difficult to offer something original, and journalists are not likely to respond to you unless they know you. Maybe it’s also the case here, but simply in my experience, it’s not.

I’ve learnt that here anything is basically possible, if you put enough creativity and resources into it. This is an integral part of the culture at WildKat and has taught me a new way to approach to PR. The French music industry is obviously still strong, and there are still great things to do – it just seemed to me that without a strong record label behind them, emerging artists had less chances to be promoted in media and programmed in a venue, even the smallest.

 

Note: Beyond the PR and media industry, I think the differences between the two countries are probably beyond business. It’s social, it’s a way of working, communicating, and thinking.

The UK has seen the birth of major underground musical movements such as punk, grime and trip-hop. It’s the home of beautiful weirdos, from Elton John to Boy George to David Bowie, among so many others.

wildkat-pr-david-bowie-vystava-berlinPhoto: DesignMagazin.cz

I believe that all these cultural developments and their leaders ‘used’ people’s minds to be more open, accepting, experiencing and enjoying alternative and underground music and art movements.

Generally, the UK is known for being a cool country, where people won’t judge you for your half-balled turquoise haircut, wearing shorts in January, or the music you are listening to. I’ve seen youngsters sing along to rock songs next to quiet old men in the pub.

I am not saying France is behind in terms of music – it has the 2nd best hip-hop scene, many other amazing weirdos and a new generation of artists that are now making their way across the Channel and beyond – for example, Christine & The Queens whom I’m always glad to see on billboards here in London.

wildkat-pr-christine-and-the-queens-refuse-proposalsPhoto: momo.works/ refuse proposals

We have a great new wave of music, which I think and hope will go far.

I believe Paris should open its ‘borders’ offer more exciting opportunities to emerging artists through reopening old venues, rehabilitating others, and take (some) inspiration in London’s music life’s landscape.

wildkat-pr-victoria-cappelletti

Photo: Victoria Cappelletti

(Written on December 15, 2016 )