Posts Tagged ‘Buzzfeed’
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The Guardian

BuzzFeed president: ‘We feel strongly that traditional media have given up on young people’

Jon Steinberg tells MIPCOM audience that his site is ‘bringing more hard news on a relative basis than a lot of the traditional television networks’

London Live TV channel to recruit 50 editorial staff ahead of Launch

Local television channel, an extension of the London Evening Standard, to hire producers and presenters before March launch

Classic FM Online

Breaking Bad opera to premiere in 2014

The hit US TV show is making its mark on the world of classical music just one week after the series finale

Pianist performs concert of Pink Floyd classical covers

AyseDeniz Gokcin, the pianist who turns Pink Floyd songs into classical arrangements, has recorded an entire concert of Pink Floyd material, taking inspiration from Chopin and Rachmaninov

David Garrett reveals new video with Nicole Scherzinger

Violinist David Garrett and Pussycat Doll Nicole Scherzinger collaborate in an impressive new classical song, Io Ti Penso Amore


What Is Classical Music’s Women Problem?

Anastasia Tsioulcas discusses the subject of women in classical music following the Marin Alsop controversy

LA Times

In the L.A. classical music scene, the music comes first

Critic’s Notebook: New York and Minnesota’s financial issues and cancellations stem from a lack of vision and commitment. L.A. is a different story

Limelight Magazine

Pop-up concert in Philadelphia

Philadelphia Orchestra rallies a pop-up success story after Carnegie cancellation

Gerard Willems: On the value of healthy competition

Why do musicians put themselves through the grueling process of competitions and is it ever worth it?

Patrice Chéreau has died

Iconic director of Wagner’s centenary Ring cyle at Bayreuth passes at 68

Die Welt

“Wir sind schändlich mit Verdi umgegangen”

“Die Welt” überträgt am Freitag früh ab 2.30 Uhr als Livestream aus Chicago das Festkonzert zum 200. Geburtstag von Giuseppe Verdi. Ein Gespräch mit Riccardo Muti, der das Requiem dirigiert

Classic FM Online

Classic FM Online


(Written on October 10, 2013 )

Since its launch on the 24th January 2013 the Twitter-made video app Vine has taken the world by storm. Within 5 days of the app’s release it had 711 mentions on Twitter, largely by public figures and the media, and the 6 second long looped clips it allows have been described as mesmerising.

There are many ways Vine can be used in advertising, including for product demonstrations,  marketing promotions, showing customer testimonials and views and using it to give your brand a bit of personality by making the videos innovative and memorable.  Notable organisations who have already started using Vine to promote themselves include Malibu Rum, who use some clever camera work to show the mixing of a cocktail, Dove, whose advert shows a bar of soap being bowled into shower gel bottles and London Zoo who have reacted to the obsession with animal videos by posting a Vine of their penguins swimming. Most clever among the uses however are those who have taken a more personal approach. Buzzfeed have released a Vine of employees dancing in their office while ASOS encouraged customers to post Vines of them opening their deliveries and tweet them using the hashtag #ASOSunbox. Media organisations such as The Guardian have been using the app to gain public opinions and views, having asked readers to tweet Vines showing their views on president Obama’s union address, as well as 6 second album reviews.

The secret to Vine’s advertising power is simple and can be summed up in the one word used most in connection with the app: quirky. The spontaneity and creativity behind the videos gives real insight into brands, products and people, making them witty and memorable.

Here are some Vines from the office:  (The WildKat at the Cool Venue Awards) (WildKats and Sane&Able enjoying milkshakes for James’ leaving meal) (A WildKat celebrating the end of a long working day)  (New chairs arrived at the office) (What’s in the box?…)



(Written on March 1, 2013 )