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The digital revolution is still proceeding and affecting nearly every aspect of our everyday life. Talking about music industry, we consider streaming, podcasting concerts and interviews, social media campaigns and online music magazines. The majority of our generation is used to Spotify, Youtube, Instagram and Snapchat.

But what is the impact of digitalisation on classical and contemporary music? One may think that the classical music domain is archaic, old fashioned and still follows old standards. It is undoubtedly a big challenge to apply new technologies to an established sector. Then again, we should consider that new technologies might also bring new opportunities and even encourage the creativity.

Streaming

Music streaming is immediately overtaking downloading as the favoured method of accessing music digitally. Streaming has changed the way the majority of people now listens to music but also the way musicians, agents and companies deliver music to their recipients. Nowadays one can find a big amount of classical and contemporary music on platforms like Spotify and Apple Music. On the other hand there are also services that specialise in classical music streaming only, including Primephonic.

The main challenge in classical music streaming is the correct use of metadata. This field of music industry has some of the most complex metadata regulations. The rules are sometimes not clearly defined. Although, the information tagged to each file, is important for searching, matching and allocating music.

Networking

We are facing diverse and connecting times. Internet and peer-to-peer technology is essential in sharing ideas and creating more perspectives. Everyone is talking about communities and peer-to-peer. Networking on this new level connects different types of music genres and also encourages collaborations between different types of musicians on an international level.

There are several networking platforms for musicians like Hello Stage and Reverbnation to help musicians to collaborate and unfold their potential and creativity.

Podcasting

One more way to reach an auditory is podcasting. Podcasting is a digital recording of music, news or other media that can be downloaded from the Internet to a portable media player.

A popular synonym for podcasting is audio-videoblogging. Spotify, Google Play and some major labels are already benefiting from music podcasts. Classical and other musicians are using podcasts to transmit concerts, interviews and music sessions to their auditory. The advantage of podcasting is building a closer relationship to recipients, appearing more personal providing a face-to-face connection. A popular classical music podcast is Sticky Notes.

There are many ways digitalisation affects classical music. Also disciplines like archiving, composing, teaching etc. are driven by computer-based methods nowadays. Increasing number of musicians is using iPads instead of music sheets and musicologists are digitally combining early editions and manuscripts to get to the bottom of composer’s intentions. Some of the tools can help musicians, teachers, researchers or agents to work more dynamic and efficient. Any other may confuse some people or even slow down the creative process. Nonetheless, it’s necessary to acknowledge that the world is different from even 20 years ago. The digital age is networked, global, and constantly changing. Digitalisation has a huge impact on society, culture and music culture in particular and the utilisation of digital tools and computer-based methods in classical music may bring challenges but also benefits for all the participants.

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See some our clients using digital tools in their creative process:

Corre (a marriage of sounds and visuals)

Inclusive Creativity (performance and composition for less able musicians through the development of new technologies and methodologies)

(Written on October 25, 2017 )

In today’s news, Beares Auctions heads in a new direction with the launch of Moto Perpetuo and a newly discovered Handel cantata is to receive its modern premiere. Also, Triptyq discuss classical music and there’s outcry as Swansea and Neath Port Talbot councils cut schools music subsidy

Strings

Beares Auctions Heads in New Direction with Launch of Moto Perpetuo

Ahead of the annual round of London auctions held in March, Beares Auctions has announced a new direction for the auction wing of the established shop, John & Arthur Beare

Gramophone

Newly discovered Handel cantata to receive its modern premiere

The cantata was discovered in Ton Koopman’s collection and will be premiered by him in April

Pop Dust

Triptyq Discuss Classical Music, Challenging The Norm & Their Debut EP

Forget what you think you know about classical music. You’ve never heard such a massive wall-to-wall vibration as found on Triptyq‘s debut EP 

Arts Professional

Outcry as Swansea and Neath Port Talbot councils cut schools music subsidy

Over 4,000 people have signed a petition calling on the Welsh councils not to go ahead with plans that could spell the end of free music tuition in schools from September 2016

 Gulf News

 Classical music gala in Dubai to feature top performers

German Soprano Felicitas Fuchs and soloists from the Moscow Virtuosi Chamber Orchestra are some of the performers at an anniversary gala to celebrate two landmarks: 20 years of the Dubai Concert Committee (DCC) and 15 years of Morozov’s Quartet

Klassikakzente

Unvergessen: Gedenkkonzert für Kurt Masur im Leipziger Gewandhaus

Kurt Masur war einer der großen Dirigenten unserer Zeit, sein Tod hinterließ eine Lücke in der Musikwelt. Am 16. April spielt Anne-Sophie Mutter im Rahmen eines Gedenkkonzertes ihm zu Ehren im Leipziger Gewandhaus

Berliner Zeitung

José Carreras Abschiedtournee startet in Berlin

Am 12. Oktober startet der Tenor José Carreras in der Berliner Philharmonie seine letzte Welttournee. „Die Tour wird zwei bis drei Jahre dauern”, sagt er

NMZ

Jirí Belohlávek – Verfechter der böhmischen Musiktradition wird 70

Gefeiert hat Jiri Belohlavek schon im Voraus. Die Tschechische Philharmonie ehrte ihren international renommierten Dirigenten vor gut einer Woche mit einem Konzert vor geladenen Ehrengästen

Pizzicato

Petition für Mitnahme von Musikinstrumenten im Flugzeug-Handgepäck

Weltweit beklagen sich Musiker, dass Fluggesellschaften ihnen die Mitnahme ihrer Instrumente im Handgepäck untersagen

Republicca

Bologna, il crowdfunding per riascoltare l’indimenticata orchestra Mozart

Un piano per l’ensemble plasmato da Claudio Abbado: riunirà 30-40 elementi, guidati da un comitato di musicisti. L’Accademia: “Un anno per raccogliere  le risorse, debutto nel 2017 con Haitink”

Twitter

Hello Stage ‏@HelloStage_ chamberTALK – Experience Chamber Music – a brilliant NEW #web #series with the @ArcisQuartett https://www.hellostage.com/blog/2016-02-23-classicalbuzz-chamberTALK-Experience-Chamber-Music-powered-by-Arcis-Saxophon-Quartett#.Vsyn7IsfBoU.twitter …

Glyndebourne ‏@glyndebourne Glyndebourne launches international competition for young #artists: http://ow.ly/YF5rS

Musicians’ Union ‏@WeAreTheMU We’re talking about arts cuts & privatisation at the Show Culture Some Love conference in London http://www.musiciansunion.org.uk/Home/Events/2016/Mar/Show-Culture-Some-Love-conference … 12 Mar #MUlearn

Beares Auctions/ Strings

Beares Auctions/ Strings

 

(Written on February 24, 2016 )

WildKat PR are delighted to announce the launch of an exciting and innovative new scheme heralded by our founder Kathleen Alder. The Noted Innovation Fellowship focuses on providing support to talented 22-35 year olds with original ideas in the area of arts administration which will shake up, progress and lead the classical music industry and culture sector into the future; it needs more than just artists.

Whilst there are many funding opportunities dedicated to discovering and supporting new performing talent, Kathleen has recognised a clear need in the industry for financial support to be awarded to young professionals keen to make their mark behind-the-scenes. Currently, aspiring arts prodigies are most likely to be supported by those who have had over 20 years’ experience and although their experience is vital and appreciated, Kathleen believes there is much more untapped potential to attract fresh new talent.

As well as offering £3,500 to help implement the recipient’s idea, the Fellowship will provide industry opportunities and mentorship by some of the most high profile names working for prestigious organisations such as Executive Producer of Opus Arte/Royal Opera House Ben Pateman; Grammy award winning music producer Christopher Alder; and Suzanne Davidson, the Executive Director of The Chamber Music Society of Lincoln Center. The list continues to grow. Alongside the standard prize winnings, the Fellowship will be customized around the individual and their idea in order to maximize their full potential.  With this Fellowship, Kathleen aims to educate and inspire a new generation of diverse and creative cultural leaders.

WildKat PR are excited for the talent that will emerge from this venture.

For application details, click here. The deadline is midnight (GMT) on 15th February 2015.

Kat1-11-590x260 Kathleen Alder. Photo: International Arts Manager 

 

(Written on January 13, 2015 )