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The digital revolution is still proceeding and affecting nearly every aspect of our everyday life. Talking about music industry, we consider streaming, podcasting concerts and interviews, social media campaigns and online music magazines. The majority of our generation is used to Spotify, Youtube, Instagram and Snapchat.

But what is the impact of digitalisation on classical and contemporary music? One may think that the classical music domain is archaic, old fashioned and still follows old standards. It is undoubtedly a big challenge to apply new technologies to an established sector. Then again, we should consider that new technologies might also bring new opportunities and even encourage the creativity.

Streaming

Music streaming is immediately overtaking downloading as the favoured method of accessing music digitally. Streaming has changed the way the majority of people now listens to music but also the way musicians, agents and companies deliver music to their recipients. Nowadays one can find a big amount of classical and contemporary music on platforms like Spotify and Apple Music. On the other hand there are also services that specialise in classical music streaming only, including Primephonic.

The main challenge in classical music streaming is the correct use of metadata. This field of music industry has some of the most complex metadata regulations. The rules are sometimes not clearly defined. Although, the information tagged to each file, is important for searching, matching and allocating music.

Networking

We are facing diverse and connecting times. Internet and peer-to-peer technology is essential in sharing ideas and creating more perspectives. Everyone is talking about communities and peer-to-peer. Networking on this new level connects different types of music genres and also encourages collaborations between different types of musicians on an international level.

There are several networking platforms for musicians like Hello Stage and Reverbnation to help musicians to collaborate and unfold their potential and creativity.

Podcasting

One more way to reach an auditory is podcasting. Podcasting is a digital recording of music, news or other media that can be downloaded from the Internet to a portable media player.

A popular synonym for podcasting is audio-videoblogging. Spotify, Google Play and some major labels are already benefiting from music podcasts. Classical and other musicians are using podcasts to transmit concerts, interviews and music sessions to their auditory. The advantage of podcasting is building a closer relationship to recipients, appearing more personal providing a face-to-face connection. A popular classical music podcast is Sticky Notes.

There are many ways digitalisation affects classical music. Also disciplines like archiving, composing, teaching etc. are driven by computer-based methods nowadays. Increasing number of musicians is using iPads instead of music sheets and musicologists are digitally combining early editions and manuscripts to get to the bottom of composer’s intentions. Some of the tools can help musicians, teachers, researchers or agents to work more dynamic and efficient. Any other may confuse some people or even slow down the creative process. Nonetheless, it’s necessary to acknowledge that the world is different from even 20 years ago. The digital age is networked, global, and constantly changing. Digitalisation has a huge impact on society, culture and music culture in particular and the utilisation of digital tools and computer-based methods in classical music may bring challenges but also benefits for all the participants.

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See some our clients using digital tools in their creative process:

Corre (a marriage of sounds and visuals)

Inclusive Creativity (performance and composition for less able musicians through the development of new technologies and methodologies)

(Written on October 25, 2017 )

“We are delighted to welcome back the Cincinnati Symphony Orchestra for their European tour in the summer of 2017, having executed a successful creative PR campaign for the release of ‘Concertos for Orchestra’. The CSO is an incredibly versatile and forward-thinking ensemble, and we look forward to developing and sharing their stories with European audiences.” – Olivia Brown, Head of Creative Strategy & Marketing

The orchestra will visit several cities in countries around Europe this summer, with dates at the Edinburgh International Festival and San Sebastian already confirmed and more to be announced shortly. In March 2017 it was announced that Louis Langrée was to remain Music Director of the CSO for the 2019-2020 season.

Founded in 1895, the CSO is the sixth oldest orchestra in the United States and the first to be broadcast to a national radio audience in 1921. With a rich history of music making directly linked to the community in the state of Ohio, the CSO ordinarily reside in the Venetian gothic ‘Music Hall’ building, which recently underwent extensive renovation and restoration. The 2017 tour will bring American musical excellence to audiences across Europe, delighting fans new and old with their ‘richness, precision and intensity’ of performance.

CSO previously released live recorded album ‘Concertos for Orchestra’ in November 2016 on the orchestra’s own label ‘Fanfare’, featuring world premieres of seven pieces by contemporary composers. Works from this album will feature among a varied concert programme performed on the European tour.

Stay tuned for more news and announcements from the CSO by checking the WildKat blog. Follow us on Twitter, Facebook and Instagram too.

(Written on April 11, 2017 )

WildKat PR are delighted to be starting work with Olivia Salvadori and Sandro Mussida, ahead of the release of their album Dare Voce this autumn. Olivia and Sandro are particularly interested in exploring the interaction between different genres, traditions and timbres.

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Olivia Salvadori is a classically trained soprano, an operatic solo performer, and an experimental recording artist. Her music creates an eclectic avant-garde union between her deep, lyrical voice and a classically-influenced electronic accompaniment. In 2013, Olivia began recording her album, Dare Voce, in collaboration with producer, composer and cellist Sandro Mussida. His work investigates the consequences of compositional choices on musical matter and explores the interaction between acoustic/classical, electric and electronic fields.

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Dare Voce features nine compositions in song form for soprano voice with electric/electronic accompaniment. Alongside elements from traditional classical Italian opera, the compositions incorporate more contemporary and experimental styles.

Follow their latest news here on WildKat PR Blog. In addition, you can follow Olivia on her website, Facebook, Twitter, Instagram and Soundcloud, where you can listen to some of her recordings. You can also follow Sandro on his website, Facebook, TwitterInstagram, as well as Soundcloud to listen to his works.

(Written on October 18, 2016 )

Today is the day JazzUK launches, revealing its new website, social media accounts with full upcoming programme for this year’s #4Jazz Festival Coventry revealed tomorrow. WildKat PR is delighted to welcome the new face of the jazz organisation to our roster.

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Formerly known as Jazz Services, this organisation has changed its name, but not its unwavering commitment to jazz as it launches new projects and services, as well as preparing for the #4Jazz Festival in Coventry. Continuing to support jazz musicians across the country, the festival will put on events across the city on the evening of 27th & full day of activities on 28th November 2015, many of which will be free.

From performances in large open spaces to secret pockets of the city, #4Jazz Festival Coventry puts jazz on the map across the city, and features a carnival procession by Imagineer Productions. With promenading bands in medieval lanes, a music marquee for grooving, African-Caribbean vibes in FarGo Village, gypsy swing in Draper’s Bar and musical balloons for children, #4Jazz Festival Coventry has something in store for everyone.

JazzUK also introduces its learning and participation project, Dissolve JazzLab. Make sure you check out its showcase – led by Issie Barratt, founder of the National Youth Jazz Collective – which will take place at Belgrave Theatre on Saturday 28th November. By collaborating with Coventry Performing Arts Service, JazzLab aims to fuse new Asian and world music-inspired jazz, in order to dissolve barriers, and embrace cultural diversity and inclusivity through musical experimentation and improvisation. Download their new immersive app, which is an innovative educational tool with interactive videos, multitrack recordings and musical notations.

#4Jazz Festival continues to showcase some of the country’s best jazz performers, including Courtney Pine with Zoe Rahman, Arun Ghosh’s Sextet and Budapest Cafe Orchestra. In addition, the festival features Coventry’s upcoming musicians, as well as local venues, arts organisations and businesses, giving the festival a community feel, and providing fantastic opportunities for upcoming artists.

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To keep up to date with the latest news, visit JazzUK’s new website, Facebook, Twitter and Instagram, and be sure to check out this year’s fantastic #4Jazz Festival Coventry programme.

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(Written on September 28, 2015 )

In today’s forever adapting world of social media, is the classical music industry keeping up? Most arts organisations now have a presence on Facebook and Twitter, which are currently the most popular sites, but in a few years’ time, will there be a new trend and will we have adopted it in time to really reap the benefits for our industry?

In 2009, Social Media Today wrote about 8 Twitter Analytics Tools that would enable you to extract information and insights from your twitter stream . Of the 8 sites featured, only 3 are still active today, proving that social media users needs to be constantly flexible, adapting to the creation and decline of social media sites and monitoring tools.

But what will the future of social networking and classical music be? More and more organisations are designing apps, and a few are adopting sites such as Pinterest, Vine and Instavid. How do we discover the sites that will have a lasting impact and those that will fail? This January, two Princeton researchers suggested that Facebook will lose 80% of its peak user base by 2017. Something we saw with the once dominating MySpace, which had 75.9 million monthly users back in 2008 yet started to decline in 2009 as a lack of innovation and loyalty meant that its users began to jump ship.

At WildKat PR we have tested a number of social resources, discovering how they work and how they might (or might not) be relevant to the music industry. Social media presents a fascinating opportunity to the music industry, enabling artists to keep fans up to date. For an industry that was thrown in to disarray at the start of the digital revolution, we are now benefiting from the new methods of listening, distribution and connecting – all of which are great ways to increase virility and build a community around our brands.

What social media tools do you think will be the ‘next big thing’ for the music industry?

Image courtesy of The Drum

(Written on March 18, 2014 )

(Written on August 9, 2012 )