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„Food & Farm“ portraitiert Musiker der Bamberger Symphoniker

Wir sind von guten Geschichten begeistert, wir lieben Musik und noch viel mehr, wir sind innovativ. Und: wir schauen über den Tellerrand und generieren Artikel in außermusikalischen Medien für unsere Kunden.

Die aktuelle Ausgabe der „Food & Farm“, Magazin für Natur und Lebensart, portraitiert erstmals Musiker der Bamberger Symphoniker und berichtet über ihre umwelt- und naturbewusste Lebensweise, ihren Gemüse- und Obstanbau und ihre eigene Tierhaltung.

„Food & Farm“ wird in Deutschland, Österreich, der Schweiz, Benelux, Spanien und Italien mit einer Auflage von 90.000 Exemplaren veröffentlicht.

 

 

 

Für PR-Arbeit braucht man oftmals viel Geduld und einen langen Atem. Doch wenn das Resultat stimmt, hat es sich gelohnt. Mit den Bamberger Symphonikern verbindet WildKat eine bereits über 5-jährige Zusammenarbeit. Neben Konzerten und CD-Veröffentlichungen kümmern wir uns auch um das Erreichen neuer Zielgruppen. Wir treffen uns regelmäßig mit dem Team des Orchesters und mit den Musikern, um deren Hobbies, Lebensweisen, besondere Talente etc. kennenzulernen und daraus Geschichten zu entwickeln.

Im Sommer 2016 sprachen wir erstmals mit dem Ehepaar Trunk, das hauptberuflich bei den Symphonikern spielt, und nebenher mit der Familie eine Art Selbstversorgerhof aufgebaut hat. Wir besuchten sie, um uns einen eigenen Eindruck zu verschaffen und waren überwältigt! Die Geschichte war authentisch, voller Lebensfreude, Naturverbundenheit und damit etwas wirklich Besonderes. Die Pitches gingen raus – und „Food & Farm“ biss an. Im Sommer 2017 erhielt Familie Trunk Besuch von einer Journalistin und einem Fotografen des Magazins. In der Juli/August-Ausgabe 2018 wurde der Artikel nun abgedruckt.

Kurz verweilen und einen Blick in den Artikel werfen? Dann hier klicken.

Und wir sind natürlich schon längst wieder an einer neuen Geschichte dran…

  

 

WildKat steps outside of the box!

“Food & Farm” writes about musicians from the Bamberg Symphony

We’re excited by great stories, we love music and so much more, we’re innovative, and we step outside the box in order to publish articles about our clients in unusual and non-music related publications.

The current edition of “Food & Farm”, a magazine for nature and lifestyle, has produced a portrait of two musicians from the Bamberg Symphony, a married couple with a family of their own, and writes about their environmentally friendly and nature conscious way of living, their fruit and vegetable plots and the rearing of their own livestock.

“Food & Farm” is published in Germany, Austria, Switzerland, Belgium, Luxembourg, the Netherlands, Spain and Italy with a print run of 90,000 copies per edition.

When it comes to PR, one must often have a lot of patience and be able to wait with bated breath for quite some time before one sees results. However, when the results come and the hard work pays off, boy is it worth it! WildKat PR has been working closely with the Bamberg Symphony for more than five years, taking care of concert and CD promotion and focusing on reaching out to new target groups. We regularly meet the orchestra’s administrative team and the musicians to get to know them better and to talk about their hobbies, lifestyle, special talents and so forth, and from there on to find and develop great stories.

We firstly spoke to the Trunk couple, who play with the orchestra as their main profession, in the summer of 2016 and spent a delightful time learning about how the family first developed their own style of independent living and self-subsistence. We visited the family to get our own idea of their setup and were utterly amazed! Their story was authentic and truly showed their joy for life and connection to nature. It was really something rather special. We then released a pitch about the couple – and “Food & Farm” took the bait. The Trunk family were visited by a journalist and a photographer from the magazine in the summer of 2017 and the story has just been published in the July/August 2018 edition.

Fancy a read? Click here for a sample of the full article!

And, of course, we’re already working on another story…

 

 

(Written on July 5, 2018 )

The Washington Post

Opera singer Renee Fleming chosen to sing anthem at Super Bowl

Renée Fleming has hit some important pop-culture markers in the past few months. In September, she went on David Letterman’s show to sing the Top Ten list. Now, she’s going to sing the national anthem at the Super Bowl

CNN

i(ce)-Tunes: Sweden’s incredible ice orchestra

They’re among the rarest instruments in the world, but they’ll be discarded come spring. They’re so fragile even the players’ breath risks nudging them out of tune.

The Guardian

English National Opera’s Edward Gardner to leave

Highly regarded conductor to take up new role at Bergen Philharmonic from 2015, and be replaced by Mark Wigglesworth

BBC News

Iran: Rule banning musical instruments on TV is broken

Iran’s Channel One television has caused a sensation by showing musical instruments on screen for the first time in 30 years, it’s reported.

West End stars downplay theatre safety issue

Theatre audiences are “a hardy lot” who will not be put off by recent incidents at London venues where patrons have been injured, according to the stars of a newly opened West End show.

Marie Claire

The Women Who Are Ruling The Music Industry, Right Now

The ladies who’ve bagged the best jobs backstage, from inside music magazines and record labels, to studio techs and bloggers

Daily Herald

Teen entrepeneur takes on music industry

Breje Whitt was only 15 years old when he began performing onstage with a nationally renowned Christian rock band. Two years later, the Elgin teen is running his own DJ, sound and lighting company.

CNN

CNN

 

(Written on January 23, 2014 )