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Mein Praktikum bei WildKat neigt sich dem Ende zu: Nach nur 2 Monaten muss ich die Agentur schweren Herzens wieder verlassen, denn die Semesterferien sind vorbei. Ab nächster Woche heißt es wieder büffeln und vor allem viel lesen, denn die Uni geht wieder los und mein Studium macht sich nicht von alleine. Hier, bei WildKat, hat mich das Social-Media-Fieber gepackt! Als kleines Abschiedsgeschenk hinterlasse ich der Agentur und unseren Lesern 11 wunderbare Dinge, die ich aus meiner Zeit bei WildKat mitgenommen habe:

1. Bei WildKat kommen verschiedenste Nationen zusammen, um gemeinsam für Projekte zu arbeiten


2. Missy, der Office Dog, ist einmal die Woche Teil des Arbeitsalltags


3. Social Media Präsenz ist harte Arbeit!


4. Jeder Mitarbeiter ist auf seine Weise ein unverzichtbarer Bestandteil der Agentur


5. Das Arbeitsumfeld bei Wildkat ist wie eine große, fürsorgliche Familie


6. Klassische Musik rockt!


7. Bei WildKat ist Frauenpower angesagt


8. WildKat ist ein großer Verein von Teetrinkern


9. Bei WildKat wird gegenseitige Unterstützung groß geschrieben


10. Selbst, wenn du mal keine Ahnung hast, was zu tun ist, hier hat jeder ein offenes Ohr


11. Der wöchentliche Obstkorb bei WildKat sorgt für den Vitaminflash


Liebes WildKat-Team,
ein großes Dankeschön für diese wunderbare Zeit. Ich habe während des Agenturalltags bei euch so unendlich viel gelernt und mitgenommen. Schade, dass es jetzt schon vorbei ist! Bleibt so, wie ihr seid:


Liebsten Gruß

Eure Theresa

Theresa Hünerbein

(Written on April 20, 2017 )


We are looking for a driven, full-time Social Media & Content Manager to join the WildKat PR team in our Berlin office! Do you think you would be suitable for this position? Have a read through our job description below…


WildKat PR

WildKat PR is a game-changer in the classical music industry. We adamantly believe in changing the status quo of our industry, embracing creative values both on- and offline.

WildKat PR is the only classical music PR agency to spread worldwide, having established ourselves in London, Berlin and New York. We are deeply devoted to seeking out and using online platforms to reach and engage substantial new audiences, producing all-encompassing, bespoke, international PR campaigns that are data-driven.


Job Description

WildKat PR is offering an exceptional opportunity for an experienced individual to join our Berlin team to lead and advise on social media and digital strategy across the company.

This is a fantastic opportunity for a digital specialist to join one of the leading PR agencies at a time of continued rapid international growth, and to work creatively with an exciting roster of varied and high-profile artists and clients. This role requires an excellent knowledge and understanding of the digital landscape, but does not require experience within the cultural or arts sectors.

The Social Media and Content Manager will be based in the Berlin office, but will also work closely with the London team and must be fluent in English. This role is ideal for an English-speaker who would like to relocate to Berlin. Salary is competitive and dependent on experience.
Start date: August/September 2016


Key responsibilities include:

• Develop the strategy and execution of the social media and content platforms for WildKat PR’s clients. Platforms will include, but are not limited to, Twitter, Facebook, Pinterest, Instagram, YouTube and Snapchat
• Determine measures of success and evaluate the work carried out
• Lead the planning, creation and distribution of engaging, timely and relevant content for WildKat PR’s clients, ensuring sensitivity to the individual personalities and priorities of each client
• Work closely with the Account Managers in London and Berlin to ensure that social media and digital campaigns are closely linked to the PR and publicity work that is taking place for each client
• Create social media overviews and progress reports to feed back to clients
• Lead the running of the WildKat PR social media channels, advising Account Managers on best practice and developing the audience and reach of each channel
• Encourage innovation and forward-thinking throughout WildKat PR’s social media and digital work, staying informed of new trends and platforms and feeling confident and inspired to try out new ideas


Person Specification:

• Minimum of two years’ experience working in social media and content creation
• In-depth understanding of best practice across all social channels and emerging platforms
• Awareness and understanding of evolving technology, alongside the ability to research and discover new and innovative opportunities and platforms
• Ability to multitask in a fast-paced environment, and experience of managing multiple projects simultaneously
• Fluent English speaker, but with an extremely high level of proficiency in German
• A team player, with proven experience working in a busy office

Closing Date: 6pm 28th July 2016
Please send a copy of your CV, a cover letter, and an example of a social media campaign that you have worked on to Olivia Brown

We look forward to hearing from you!


(Written on June 14, 2016 )

Booking for the 2014 BBC Proms opens tomorrow and like a lot of you, we’ve already budgeted well over a month’s rent for tickets. But we thought we’d each try and narrow it down to just one totally unmissable Prom. It was tough, and amazingly none of our picks were duplicates.

Our highlights include Prom 5 with the Tonhalle Orchestra and Julia Fischer; Prom 22 – the War Horse Prom; Prom 26 with the EUYO under Semyon Bychkov; Prom 48  – Jonathan Biss with the Iceland Symphony Orchestra; The Budapest Festival Orchestra in Prom 52; Marin Alsop’s return for Prom 63 after her triumphant appearance at the LNOTP last summer, and the Orkney inspired Prom 70.

Check out our reasons why on our Pinterest board, and tell us which Proms you won’t be missing.

BBC Proms 2014

(Written on May 16, 2014 )

In today’s forever adapting world of social media, is the classical music industry keeping up? Most arts organisations now have a presence on Facebook and Twitter, which are currently the most popular sites, but in a few years’ time, will there be a new trend and will we have adopted it in time to really reap the benefits for our industry?

In 2009, Social Media Today wrote about 8 Twitter Analytics Tools that would enable you to extract information and insights from your twitter stream . Of the 8 sites featured, only 3 are still active today, proving that social media users needs to be constantly flexible, adapting to the creation and decline of social media sites and monitoring tools.

But what will the future of social networking and classical music be? More and more organisations are designing apps, and a few are adopting sites such as Pinterest, Vine and Instavid. How do we discover the sites that will have a lasting impact and those that will fail? This January, two Princeton researchers suggested that Facebook will lose 80% of its peak user base by 2017. Something we saw with the once dominating MySpace, which had 75.9 million monthly users back in 2008 yet started to decline in 2009 as a lack of innovation and loyalty meant that its users began to jump ship.

At WildKat PR we have tested a number of social resources, discovering how they work and how they might (or might not) be relevant to the music industry. Social media presents a fascinating opportunity to the music industry, enabling artists to keep fans up to date. For an industry that was thrown in to disarray at the start of the digital revolution, we are now benefiting from the new methods of listening, distribution and connecting – all of which are great ways to increase virility and build a community around our brands.

What social media tools do you think will be the ‘next big thing’ for the music industry?

Image courtesy of The Drum

(Written on March 18, 2014 )

Check out our Pinterest board for our September concert recommendations. Some of our highlights this month include Metropolitan Opera’s production of L’Elisir d’Amore with Anna Netrebko, Cameron Carpenter’s performance at the BBC Proms, English National Opera’s new production of Martinu’s Julietta. There’s also a performance by “Britain’s best klezmer and Balkan music band”, She’koyokh at The Forge and King Lear at the Almeida Theatre.

(Written on August 28, 2012 )

This week’s ‘Fashion at the Proms‘ Prommers were some of our most chatty and opinionated interviewees to date. It was fascinating to talk to a range of concert-goers: from Dina, who thinks that classical music is far too elitist, and that welcoming new fashions and appearances would be a great way to move forward; to John, who thinks that ‘uniform prevents competition’ so ensembles should all look the same when performing.

As always at the Proms, we met a wonderful range of audience members who had an interest in fashion. The incredibly bubbly Rosy, wearing fantastic Vivienne Westwood pumps, is a lover of fashion and classical music, but chooses her Proms outfits simply because of the weather. Lovely Lucy, a young Prommer, showed us her Mulberry bag and told us that Proms performers should choose their outfits to suit the music they are playing.

See the rest of this week’s opinions, photos, and the rest of the season’s fashion-forward Prommers on our ‘Fashion at the Proms’ Pinterest board.

(Written on August 15, 2012 )

(Written on August 9, 2012 )

As summer approaches (very slowly, through all these grey clouds), an air of excitement surrounds the world of classical music: the festival season is here!  Whether at home in the UK or elsewhere in Europe and beyond, there is so much choice for great classical music this summer. In Olympic spirit, London is celebrating itself at the ‘City of London Festival’ from the 24th June to the 27th July, featuring the LSO and acclaimed guitarist John Williams. Also gloriously British, is the ‘Longborough Festival Opera’, which features the famous ‘Sweeney Todd’ performed by the festival’s Young Artist Production; the festival is on now, until the 29th of July.

Whilst Glastonbury’s usual Rock and Roll tenants take a break this year, the ‘Orchestra in a Field’ at Glastonbury Abbey, Somerset, takes place this weekend (30th June to 1st July) providing ‘Tchaikovsky to Tubular Bells by way of Opera, Hip Hop and hand bells’ ( as well as free tickets to those under the age of 13, a great, fun event to introduce children to classical music. Another great event this weekend takes place at the prestigious ‘Wigmore Hall’: you can hear and see the Leipzig String Quartet as well as soloists of the London Philharmonic Orchestra, providing exciting music from Brahms to Beethoven.

Finishing this week is the renowned ‘Istanbul Music Festival’, which has been running for the entire month of June. In its 40th year, it has featured (a staggering) over 750 artists this year, including the Warsaw Philharmonic Choir and the Chamber Orchestra Vienna-Berlin. It has also commissioned works by the revered composers Giya Kancheli and Fazil Say, which were premiered at the festival.

Even further east is the ‘IV Gabala International Festival‘ of Azerbaijan, taking place from the 25th of July to the 5th of August, featuring traditional Chamber music, as well as Mugham – the folk compositions of Azerbaijan, which are now a UNESCO protected cultural heritage.

More centrally in Europe, Austria is hosting some of the world’s finest classical music festivals. The month-long, extraordinary ‘Bregenzer Festspiele‘ (18th July to the 18th August), in its breathtaking lake-side location features Opera on the Lake (with its stunning staging), an array of Chamber music, Theatre, and Music and Poetry: a highlight of which is Shostakovich’s ‘Ten Poems on Texts by Revolutionary Poets for mixed chorus op.88’. The renowned ‘Salzburger Festspiele‘ is one of THE summer events, from the 20th July to the 2nd September, featuring music and operas, from ‘Ariadne auf Naxos’, to ‘La Boheme’; Whilst August welcomes the ‘Innsbrucker Festwochen der alten Musik‘, from the 8th to the 26th, spanning all areas of classical music from Oriental Baroque to Slavonic Dances.

The beautiful landscapes of Italy host the ‘Incontri in Terra di Siena’ in lush Tuscany, where classical music is coupled with contemporary Jazz as well as Olive Oil and Wine tasting (definitely not one to miss!) A highlight is the Borromeo String Quartet playing Bach, Debussy and Schubert on the 22nd of July. The entire festival is from the 20th to the 29th of July.

Whether travelling abroad or staying at home in this important 2012 summer, there are numerous great festivals not be missed, an abundance of which can be found on our ‘July Unmissables’ pinterest page here.

The Famous Staging at Bregenzer Festspiele

(Written on June 28, 2012 )

We loved Unmissables, our series highlighting our favourite concerts. It gives us a chance to share the events which we are most looking forward to each month. We’ve relaunched the series over on our Pinterest page. We will regularly be selecting and sharing a few of our highlights from around the world, but don’t forget to share with us the concerts which you are looking forward to as well – we’d love your input!

(Written on May 3, 2012 )