Posts Tagged ‘Public Relations’
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In today’s news: Composer Jeremy Dale Roberts dies aged 83, and Simon Rattle offers his top advice to young conductors. Audio streaming becomes more and more important, Germany financially supports 31 orchestras, and soprano Brenda Lewis has died.

Classic FM

‘Conducting is hard – it doesn’t get easier’

Simon Rattle starts his new role as Music Director at the London Symphony Orchestra this month. So as he packs his pencil case for his first season in charge, we spoke to him about getting over nerves, the best piece of advice he’s ever been given and why the future is bright for classical music.

The Times

Jeremy Dale Roberts: Distinguished composer considered to be the master of miniature compositions

Cannibalism may not be the first word that comes to mind when talking about a classical composer, but it was how Jeremy Dale Roberts described the creative process when writing for gifted musicians in his circle. “[I] draw upon their temperament and behaviour in the narrative of the music: to absorb their presence,” he told a contemporary music website. “A rare form of cannibalism, maybe.”

The New York Times

High Tech Meets High Art in a 3-D Opera

As a boy soprano in the youth opera company that his parents ran in their small town, the Dutch composer Michel van der Aaonce accompanied his father to the clockmaker who was painting a set for them. What he saw, he recalled recently, was revelatory.

Good House Keeping

Target Has Never Played Background Music, Until Now

While the company has avoided it for decades—believing it to be a distraction—they’re introducing a soundtrack of more than 1,500 songs from the likes of Taylor Swift to Stevie Wonder to keep you in stores longer and hopefully revive their flagging sales in the process.

Limelight

Australian guitarist placed third in prestigious ARD Competition

Andrey Lebedev also took the prize for his performance of the commissioned work at Germany’s top music contest.

Pizzicato

Marin Alsop wins 2017 Ditson Conductor’s Award

Marin Alsop, Music Director of the Baltimore Symphony Orchestra, is the recipient of the 2017 Ditson Conductor’s Award for the advancement of American music, Columbia University has announced.

NMZ

IFPI stellt neuen Music Consumer Insight Report vor: Audio-Streaming für Musikkonsum weltweit immer wichtiger

Urheberrechtsverletzungen bleiben für die Musikindustrie weltweit eine zentrale Herausforderung: 40 Prozent der Konsumenten hören Musik über nicht-lizenzierte Angebote.

Kultur Radio

Bund fördert Orchester in Konstanz, Bochum und Jena

31 Projekte öffentlicher Orchester erhalten über das Programm “Exzellente Orchesterlandschaft Deutschland” insgesamt rund elf Millionen Euro Bundesförderung.

Klassik.com

Sopranistin Branda Lewis gestorben

Die US-amerikanische Sopranistin Brenda Lewis ist tot. Sie starb im Alter von 96 Jahren an ihrem Wohnsitz in Westport (Connecticut).

Twitter

Classical Music News   A new direction – and a call for guest posts

Music History   in 1920 Birth of Karen

Classical Music News   Meet the Artist……Jason Rebello, pianist

Image: Jeremy Dale Roberts

(Written on September 19, 2017 )

WildKat PR is very pleased to be working with composer and pianist Andrew James Johnson on his upcoming album release and concert, following the launch of his new brand.

Olivia Brown, Head of Creative Strategy and Marketing, says: “Working alongside our in-house design team classicalmusicdesign, WildKat has created a brand and visual identity for Andrew that truly represents both his bold, friendly personality and his enchanting yet sensitive compositions. We’re very much looking forward to continuing our collaboration, and sharing Andrew’s debut album with the press and music industry.”

Andrew is a composer and pianist who grew up in Birmingham, England, and despite having no formal training on the piano in his childhood, immersed himself in the works of Beethoven, Schumann and Chopin. After his parents agreed to pay for lessons, Andrew’s eagerness and innate musicality developed rapidly into a passion for piano performance, before he moved onto composition.

Andrew began to draw upon a combination of classical training and contemporary influences, completing a BA in Composition at the London College of Music.  His compositional style combines rich harmonic language with expansive pianistic techniques, revealing the influence of the Romantic-era composers that so inspired him in his youth.

In the years that followed his graduation from the LCM, Andrew undertook commissions for film, television and theatre. Credits include televised advertisements for HSBC and Timotei. Andrew’s compositions take inspiration from everyday life, and his creative process makes use of the full tonal range of the keyboard, drawing on influences from his role models Max Richter and Philip Glass.

We are thrilled to be working with Andrew on his debut album release ‘Winter’s Heart’, due for release in November 2017.

Website | Twitter | Facebook

(Written on August 14, 2017 )

In today’s Classical News, The Andrew Lloyd Webber Foundation has awarded grants worth over £1 million pounds, Roderick Williams has been appointed as visiting consultant in vocal performance at Birmingham Conservatoire, and BBC Proms has committed to making classical concerts welcoming to all, with a new disability-inclusive event at the Royal Albert Hall.

Classical Music

Andrew Lloyd Webber Foundation announces latest grants

The Andrew Lloyd Webber Foundation has awarded grants worth over £1 million pounds to 28 projects across the UK.

Classic FM

‘Simon Rattle is not afraid to say what he thinks about the state of music education – he’s great for music in the UK’

Gareth Davies is Chairman and Principal Flautist of the LSO and he spoke exclusively to our presenter Anne-Marie Minhall about the orchestra’s new music director, Sir Simon Rattle.

Music Teacher

Roderick Williams takes Birmingham Conservatoire post

Roderick Williams has been appointed as visiting consultant in vocal performance at Birmingham Conservatoire. The baritone, who was awarded an OBE earlier this year, will visit the institution on a regular basis to give recitals, individual coaching and masterclasses.

Huffington Post

BBC Proms Launches First Disability-Inclusive Concert To Make Classical Music Accessible To All

With their silent audiences, formal attire and clapping etiquette, classical music concerts don’t scream accessibility. But BBC Proms has committed to making classical concerts welcoming to all, with a new disability-inclusive event at the Royal Albert Hall.

Berliner Morgenpost

Bei Berlins Kulturstätten herrscht Sanierungsstau

435 Millionen Euro werden benötigt, um alle Theater und Konzertsäle der Stadt instand zu setzen. „Es muss dringend etwas getan werden.“

Fono Forum

Kulturinstitut der Musikindustrie

Joyce DiDonato, Matthias Goerne, Daniel Hope (!), Kent Nagano, Maurizio Pollini, Fazıl Say, Christian Tetzlaff, das Wiener Klaviertrio, Thomas Fritzsch, Sebastian Knauer, Linus Roth und der Nachwuchskünstler Lucas Debargue gehören zu den Preisträgern des ECHO KLASSIK 2017.

concerti

Experimentierlust lässt Besucher staunen

Das Festival vielsaitig gibt klangvolle Einblicke nicht nur in die Geigenbau-Historie

El Mundo

Cartas de amor de grandes compositores

“Es una última y dura prueba, pero mi amor es mi fe, y estoy sedienta por el martirio”, escribe Marie d’Agoult cuando deja a su marido para amar a Franz Liszt. Es uno de los fragmentos de una de las misivas que recoge el libro ‘Cartas de amor de músicos’ (Turner), de Kurt Pahlen.

Pizzicato

Genova organizes Paganini festival

Genova, the city of the Premio Paganini, is planning a festival with nine concerts, all with free entrance, with the participation of three winners of the Paganini Award.

Twitter

Music History    in 1840 FP of Hector ‘s Grand Symphonie funebre et triomphale in Paris.
Classical Music News  Punk Transformed?
Image: Roderick Williams

(Written on July 28, 2017 )

In Today’s Classical News, Mozart comes to Shoreditch and Orchestra dell’Arte launches musical exchange. Lidiya Yankovskaya is named Music Director of the Chicago Opera Theater, and The Gay Men’s Chorus of Washington react to homophobic protests.

The Guardian

Eine kleine slam poetry: Mozart comes to Shoreditch

MC Mozart’s Classical Smackdown brings young audiences to classical music in a way never seen before

Classic FM

Watch Shostakovich playing his own Symphony No. 7

In this video from 1941, the legendary Russian composer Dmitri Shostakovich talks about one of his most famous works, Symphony No. 7 (Leningrad), and plays a section on piano.

Classical Music Magazine

Orchestra dell’Arte launches musical exchange

The Orchestra dell’Arte has launched a musical exchange scheme in order to highlight the cultural offerings of its home city of Liverpool, which recently became a Unesco Creative City of Music.

The Times

Concert review: La Voix Humaine; CBSO/ Grazinyte-Tyla at Snape Maltings

In two contrasting one-woman shows, it was Mirga Grazinyte-Tyla’s borderline excessive callisthenics that brought stunningly punchy results.

Tagesspiegel

Hengelbrock verlässt das NDR Elbphilharmonie Orchester

Nacht acht Jahren: Der Chefdirigent des NDR Elbphilharmonie Orchesters, Thomas Hengelbrock, wird seinen Vertrag über die Saison 2018/19 hinaus nicht verlängern.

Concerti

Ab aufs Sofa

Anlässlich des 275-jährigen Bestehens will das Gewandhausorchester Leipzig vier Privatkonzerte geben.

Klassik.com

Catriona Morison gewinnt BBC Cardiff Singer of the World Competition 2017

Die Mezzosopranistin Catriona Morison hat bei der BBC Cardiff Singer of the World Competition zweimal den ersten Platz belegt.

Pizzicato

Lidiya Yankovskaya Named Music Director of the Chicago Opera Theater

Chicago Opera Theater has named Lidiya Yankovskaya music director. Her appointment is effective immediately, yet she will start regular conducting duties only in the 2018-19 season.

Classic FM

This choir confronted anti-Pride protesters in the best possible way – with a live performance

The Gay Men’s Chorus of Washington were on their way back to the hotel after performing at the Pride Festival in Knoxville Tennessee this weekend when they spotted protestors holding homophobic signs. They decided to stand up to them using the power of music.

Twitter
Music History in 1922 Death of Italian Vittorio .
 
Image: MC Mozart

(Written on June 20, 2017 )

In today’s Classical News, Primephonic, a new streaming service for classical music, launches in London, and a wedding musician is asked to play in return for social media likes. Today is BBC Music Day, celebrating the Power of Music, and Louise Alder progresses at BBC Cardiff Singer of the World.

CNET

Classical music streaming no longer plays second fiddle

Spotify and other streaming services aren’t very good at managing classical music, which is where new dedicated service Primephonic comes in.

Classic FM

A musician was asked to play for free in return for Facebook likes

‘I was hoping you may be interested in a challenge… I would like to propose if I can manage to get 1000 likes and 300 shares you would consider waiving your fee?’

Classical Music Magazine

Radio 3 announces BBC Music Day highlights

Radio 3 has announced its programming highlights for BBC Music Day (15 June), which this year will celebrate ‘The Power of Music’.

Louise Alder wins third Cardiff Singer round

British soprano Louise Alder has become the third singer chosen to perform in the final of BBC Cardiff Singer of the World 2017.

Der Tagesspiegel

Ab Herbst Public Viewing von Elbphilharmonie-Konzerten

Nach dem großen Ansturm auf die Karten der Elbphilharmonie werden einige der Konzerte bald live auf öffentlichen Plätzen der Stadt übertragen.

Berliner Zeitung

Deutsche Messe“ Stefan Heucke vertont Messübersetzung von Bundestagspräsident Lammert

Eine heute nahezu unmögliche Gattung ist die Messe. Nicht nur müsste man das Ideal des gesellschaftlich wachen Künstlers verraten, um Anlass zu jenem Jubel zu haben, den Gloria oder Sanctus erheischen.

Concerti

#klangberlins – Ausgezeichnet!

Der diesjährige Deutsche Preis für Onlinekommunikation geht an das Konzerthaus Berlin. Ihre Video-Serie #klangberlins setzte sich gegen starke Mitbewerber wie Mercedes Benz, TUI und das ZDF durch.

I Care If You Listen

SPOR Festival 2017 Concludes With iScreen, YouScream!

SPOR is on a mission to prove that “music has the same potential for exploratory curation as all other art forms,” and the program for the 2017 festival certainly reflected this sentiment.

Dallas News

Say farewell to Berlin Philharmonic-bound horn player David Cooper at a Saturday recital

It says a lot for the virtuosity and elegant playing of David Cooper, principal horn on the Dallas Symphony Orchestra since 2013, that he’s been snatched up for the same post with one of the world’s most prestigious orchestra.

Twitter

Music History  in 1886 Birth of Charles .
London Philharmonic LPO brass trio performing at the launch of new classical music streaming service
Music History  in 1772 Death of French Louis-Claude d’
Image: Primephonic

(Written on June 15, 2017 )

In today’s Classical News, Steven Isserlis donates his Glashütte prize money, and the Cincinnati World Piano Competition will close after 60 years. Thierry Fischer extends his contract with the Utah Symphony, and Kevin Zhu becomes the youngest ever winner of the Menuhin Prize.  Jon Webster steps down as MMF President, and enjoy some Bach performed on the Baritone saxophone.

The Strad

Cellist Steven Isserlis receives €25,000 Glashütte Original Music Festival Award

The artist will donate his cash prize to the International Musicians Seminar Prussia Cove, London Music Masters and Rhapsody in School programmes.

Cincinnati.com

Cincinnati World Piano Competition won’t play it again

After 60 years, the Cincinnati World Piano Competition is closing its doors. The chief reason was financial, said Jack Rouse, chairman of the board. Despite generous donors in recent years, the competition was unable to raise the $300,000 needed to continue to exist.

Pizzicato

Utah Symphony Keeps Music Director Thierry Fischer Through 2021-22 Season

The Utah Symphony announced an extension of Thierry Fischer’s contract as Music Director through the 2021-22 season. The agreement extends the current contract, which was signed to expire in 2019. Swiss conductor Thierry Fischer (56) is in this position since 2011.

The Violin Channel

Kevin Zhu, 16 – Youngest Menuhin Competition Prize Winner

16 year old American violinist Kevin Zhu is quickly building an impressive international reputation as a prodigious young talent of enormous potential.

CMUSE

Bach Cello Suite Performed on Baritone Saxophone

There are few pieces that are more frequently performed and recognized than Bach’s Cello Suites. Noah Bedrin has performed one of the purest and arrangements of Bach’s Cello Suite No. 2 using a baritone saxophone.

Music Business Worldwide

‘Music Industry Legend’ Jon Webster steps down as MMF President

The exec has resigned in order to pursue a number of external projects – including completion of a book about his time at Virgin Records.

Twitter

Today In Music  1688 – Christian August Jacobi, composer was born

Guardian Classical  Budapest Festival Orchestra/Fischer review – thought-provoking and exhilarating Bartók

Classical Music  The Poetry of Mozart – Argonaut Online https://t.co/aXEXLQ2fzB
Image: The Strad, Steven Isserlis

(Written on May 25, 2017 )

We are looking for an Intern to join WildKat PR in London for a month, starting as soon as possible.

Do you think you would be suitable for this position? Have a read through our job description below.

WildKat PR
WildKat PR is a creative agency for classical music and the arts. We are a dynamic, forward thinking agency offering full services for public relations, marketing, artistic consultancy, event management, social media, and creative campaigns, specialising in both classical and contemporary music. We are a young, enthusiastic, creative, and music-loving company and our expertise and creativity allows us to devise innovative campaigns tailored to individual artists’ needs. With offices currently established in London, Berlin, and New York, and clients including the Ancient Academy of Music, Bamberg Symphony Orchestra, Dartington International Summer School, Gstaad Menuhin Festival, and Cincinnati Symphony Orchestra, our reach extends internationally to offer professional PR support worldwide.

Job Description
WildKat PR is offering an exceptional opportunity for a motivated, intelligent, and confident individual to join our London team. Working with the Director, Head of Creative & Marketing, and fellow Account Managers on creative PR campaigns across the classical music and cultural industries, they will be expected to assist their colleagues in all aspects of the campaigns, to quickly establish an understanding of the industry and begin to build working relationships with press to generate media coverage for our clients.  This position will provide an overview of all clients, demonstrating the different stages of PR campaigns, along with a range of different styles and approaches to press. Through assisting all account managers in an array of different tasks, the intern will acquire the core skills and abilities of a publicist.  

Key duties
As an Intern your role will be:
– Summarising classical music and industry news on the WildKat PR blog each day and posting to social media
– Research-based tasks to assist Account Managers
– Updating social media for WildKat PR and our clients, e.g. Facebook, Twitter, websites
– Uploading listings to websites for clients’ upcoming concerts
– Writing blogs for our website and for clients’ websites or newsletters
– Writing and proofreading press releases for clients
– Creating and uploading interesting and new content for our social media platforms
– Recording and producing video blogs of our clients for WildKat PR YouTube
– Inviting critics, journalists, and industry contacts to concerts
– Contacting critics, journalists, bloggers, and radio or TV producers to gain features or reviews for clients
– Attending events of our clients, and possibly helping out at the events, such as selling CDs or page turning
– Daily maintenance and upkeep of the office
– Buying flowers, office stationery, kitchen supplies, etc., via petty cash
– Tidying the office before/after meetings and at end of the week
– Filing daily newspapers in storage
– Organising large CD/DVD collections

Opportunities of working with WildKat PR:
– Friendly, open-plan office
– Chance to do diverse things within the role, and expand your skill set quickly
– Gain wider industry experience, not just PR
– Supportive colleagues and management welcoming your fresh ideas
– Personalised creative skills training and coaching
– Collaboration with mainstream brands and projects
– Office yoga, Friday drinks, the offer of several 6-hour working days per month

Person Specification
Essential
– A keen interest and passion in classical music
– Strong written and verbal communication skills
– Feel they will improve quickly and efficiently throughout the internship
– A creative mind
– An interest in new media
– Confidence and enthusiasm to share new ideas
– Self-motivated and keen to use initiative
– Sense of urgency, with skills to prioritise effectively
– Strong organisation skills

Desirable
– Previous experience in our industry
– Speak another language
– Study music, English or marketing/PR

Expenses: £400 per month

To apply, please send your CV and a covering letter to james@wildkatpr.com with the subject title ‘WildKat PR Intern application’.

(Written on May 16, 2017 )

 

Wer wir sind:

WildKat PR ist eine dynamisch und äußerst innovativ arbeitende PR-Agentur mit Sitzen in London, Berlin und New York, die auf die Betreuung von Künstlern, Orchestern, Labels und Institutionen der klassischen und zeitgenössischen Musikszene spezialisiert ist. Unser Servicespektrum umfasst unter anderem PR-Betreuung, Öffentlichkeitsarbeit, Marketing, Social Media, künstlerische Beratung und Event-Management. Für unsere Kunden entwickeln wir individuelle Kampagnen und stehen für eine stets maßgeschneiderte und zukunftsorientierte PR-Betreuung.

 

Wen wir suchen:

WildKat PR sucht zum nächstmöglichen Zeitpunkt eine/n Account Manager/in für Presse- und Öffentlichkeitsarbeit am Standort Berlin. Du begeisterst Dich für klassische Musik und Kulturprojekte und hast Lust, Deine Kunden durch kreative Kampagnen zum Erfolg zu bringen? Du denkst vorausschauend, kannst den Überblick über unterschiedliche, parallel laufende Projekte behalten und hast den Mut, auch mal ins kalte Wasser zu springen? Dann bist Du bei uns genau richtig!

 

Deine Aufgaben:

  • Betreuung eines eigenen Kundenstammes mit der Verantwortung, die individuell abgesteckten PR-Ziele zu erreichen, u.a. Betreuung von CD-Veröffentlichungen, Erreichen neuer Zielgruppen, Organisation von Events und Konzerten, Suche nach Künstlermanagements
  • Entwicklung und Umsetzung internationaler, kreativer PR-Kampagnen, hierbei Ausarbeitung von Strategien und Zeitplänen, Aufsetzen von Presselisten, Korrespondenz und Treffen mit Kunden und Journalisten
  • Erstellung von Pressetexten und effiziente Verbreitung von Pressematerialien
  • Betreuung eines eigenen Twitter-Accounts sowie agenturinterner weiterer Social-Media-Kanäle wie Facebook und Instagram
  • Content-Betreuung der Webinhalte auf den Kundenwebseiten und der Agenturwebseite
  •  

    Was Du auf jeden Fall mitbringen solltest:

  • 1-2 Jahre Berufserfahrung in der Presse- und Öffentlichkeitsarbeit in der klassischen Musikszene
  • Hervorragende mündliche und schriftliche Kommunikationsfähigkeiten in deutsch und englisch, weitere Fremdsprachen von Vorteil
  • Sehr gute organisatorische Fähigkeiten und Detailbewusstsein
  • Fähigkeit zum selbstmotivierten und eigenverantwortlichen Arbeiten
  • Zuverlässige und flexible Arbeitsweise
  • Fähigkeit auch unter hohem Zeitdruck zu arbeiten
  • Ausgeprägte Teamfähigkeit
  • Beherrschung von Social-Media-Kanälen (u.a. Twitter, Facebook, Instagram)
  • Sichere Computer-Kenntnisse (MS Word, Excel, WordPress)
  •  

    Was wir bieten:

  • Selbstständige Arbeit in einem kleinen, jungen und musikbegeisterten Team
  • Tägliche Zusammenarbeit und Austausch mit dem Londoner Büro
  • Besuch von Kundenkonzerten und –veranstaltungen auch außerhalb Deutschlands
  • Möglichkeit, sich kreativ einzubringen und seine Ideen umzusetzen
  • Nach Abschluss einer erfolgreichen Probezeit ist eine Anstellung mit Festvertrag möglich
  • Staff benefits, u.a. 6 Stunden Tage für eine bessere Life-Work-Balance, Weiterbildungsmöglichkeiten, kreative Workshops und ein wöchentlicher Obstkorb
  • So bewirbst Du Dich:

    Da wir uns in unserer täglichen Arbeit kurz und präzise ausdrücken müssen, erwarten wir dies auch bei Deiner Bewerbung! Bitte schicke ein aussagekräftiges Anschreiben auf deutsch und mit einem Umfang von maximal einer Seite und Deinem Lebenslauf bis zum 22. Mai 2017 mit dem Betreff „Account ManagerIn” an Carolin Denz, berlin@wildkatpr.com. Bitte vergiss nicht, Dein frühestmögliches Einstiegsdatum und Deine Gehaltsvorstellung anzugeben. Die Vorstellunggespräche finden in der Woche ab dem 29. Mai statt.

    (Written on May 10, 2017 )

  • Mein Praktikum bei WildKat neigt sich dem Ende zu: Nach nur 2 Monaten muss ich die Agentur schweren Herzens wieder verlassen, denn die Semesterferien sind vorbei. Ab nächster Woche heißt es wieder büffeln und vor allem viel lesen, denn die Uni geht wieder los und mein Studium macht sich nicht von alleine. Hier, bei WildKat, hat mich das Social-Media-Fieber gepackt! Als kleines Abschiedsgeschenk hinterlasse ich der Agentur und unseren Lesern 11 wunderbare Dinge, die ich aus meiner Zeit bei WildKat mitgenommen habe:

    1. Bei WildKat kommen verschiedenste Nationen zusammen, um gemeinsam für Projekte zu arbeiten


    via GIPHY

    2. Missy, der Office Dog, ist einmal die Woche Teil des Arbeitsalltags


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    3. Social Media Präsenz ist harte Arbeit!


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    4. Jeder Mitarbeiter ist auf seine Weise ein unverzichtbarer Bestandteil der Agentur


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    5. Das Arbeitsumfeld bei Wildkat ist wie eine große, fürsorgliche Familie


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    6. Klassische Musik rockt!


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    7. Bei WildKat ist Frauenpower angesagt


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    8. WildKat ist ein großer Verein von Teetrinkern


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    9. Bei WildKat wird gegenseitige Unterstützung groß geschrieben


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    10. Selbst, wenn du mal keine Ahnung hast, was zu tun ist, hier hat jeder ein offenes Ohr


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    11. Der wöchentliche Obstkorb bei WildKat sorgt für den Vitaminflash


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    Liebes WildKat-Team,
    ein großes Dankeschön für diese wunderbare Zeit. Ich habe während des Agenturalltags bei euch so unendlich viel gelernt und mitgenommen. Schade, dass es jetzt schon vorbei ist! Bleibt so, wie ihr seid:

    via GIPHY

    Liebsten Gruß

    Eure Theresa

    Theresa Hünerbein

    (Written on April 20, 2017 )

    Account Manager Victoria Cappelletti’s views on working as a PR in Paris and London: Differences, difficulties & evolution

    Over one year ago I moved to London to start working at WildKat PR as an Account Manager. I had previously worked for two years in the music industry in Paris, at a major record label and also in an independent PR agency with a similar structure to WildKat.

    Being aware of the stakes of promoting independent and emerging artists in Paris, I was curious to see and experience the differences between the industries, seeking new professional challenges and looking forward to tame British journalists.

    As I had previously worked with UK and international clients, I already had an insight into some of the differences, however, after a year of working as a press officer in London, I was able to find distinctive quirks.

    wildkat-pr-tower-bridge-eiffel-tower

    In my opinion, big record labels and majors rule music industries. That’s the case in both the UK and France. Independent, alternative and emergent artists thus struggle (more) to rise and thrive with their art.

    As the French government cuts budgets for culture, the media has to focus on bigger artists, or at least on the ones that will gain a more significant audience. I could see that they were sliding dangerously from programming artists that they are personally passionate about, to generating profit for the media. As someone who is, and has always been so passionate about music, spending entire evenings digging for unknown tunes on Soundcloud, it makes me quite sad.

    My knowledge of the UK government’s decisions for culture (apart from Brexit which will have an important impact on diversity in my humble French opinion) is limited, but it seems quite obvious that there are way more opportunities for new artist, to perform but also to be featured in the media.

    Regarding live performances, for example, maybe it comes from the fact that all things cultural don’t happen in central London, as it is in Paris intra-muros, but alternative, emergent, underground cultural opportunities blossom in zone 2 and 3, whereas it is almost impossible to make Parisians cross the city centre’s limits.

    Hence, there is a profusion of music venues, from established concert halls to basements and Pizza Express, that allow emerging bands and underground composers to perform their music or art, get visibility and improve their talent.

    It also seems that there are more channels and ways to promote artists in the UK.

    For example, I was able to secure a piece in a national newspaper for my first campaign, whereas the journalist had never heard from me before, and my sharp French accent couldn’t fool anyone.

    Of course relationships with the media are the key to being a good and efficient PR. But here in the UK, I’ve felt like journalists are more open-minded and if you pitch to them right, offering an interesting idea, they will say yes.

    In France, it’s more difficult to offer something original, and journalists are not likely to respond to you unless they know you. Maybe it’s also the case here, but simply in my experience, it’s not.

    I’ve learnt that here anything is basically possible, if you put enough creativity and resources into it. This is an integral part of the culture at WildKat and has taught me a new way to approach to PR. The French music industry is obviously still strong, and there are still great things to do – it just seemed to me that without a strong record label behind them, emerging artists had less chances to be promoted in media and programmed in a venue, even the smallest.

     

    Note: Beyond the PR and media industry, I think the differences between the two countries are probably beyond business. It’s social, it’s a way of working, communicating, and thinking.

    The UK has seen the birth of major underground musical movements such as punk, grime and trip-hop. It’s the home of beautiful weirdos, from Elton John to Boy George to David Bowie, among so many others.

    wildkat-pr-david-bowie-vystava-berlinPhoto: DesignMagazin.cz

    I believe that all these cultural developments and their leaders ‘used’ people’s minds to be more open, accepting, experiencing and enjoying alternative and underground music and art movements.

    Generally, the UK is known for being a cool country, where people won’t judge you for your half-balled turquoise haircut, wearing shorts in January, or the music you are listening to. I’ve seen youngsters sing along to rock songs next to quiet old men in the pub.

    I am not saying France is behind in terms of music – it has the 2nd best hip-hop scene, many other amazing weirdos and a new generation of artists that are now making their way across the Channel and beyond – for example, Christine & The Queens whom I’m always glad to see on billboards here in London.

    wildkat-pr-christine-and-the-queens-refuse-proposalsPhoto: momo.works/ refuse proposals

    We have a great new wave of music, which I think and hope will go far.

    I believe Paris should open its ‘borders’ offer more exciting opportunities to emerging artists through reopening old venues, rehabilitating others, and take (some) inspiration in London’s music life’s landscape.

    wildkat-pr-victoria-cappelletti

    Photo: Victoria Cappelletti

    (Written on December 15, 2016 )