Posts Tagged ‘Sane & Able’
« Back to E-News

WildKat PR is very pleased to be working with composer and pianist Andrew James Johnson on his upcoming album release and concert, following the launch of his new brand.

Olivia Brown, Head of Creative Strategy and Marketing, says: “Working alongside our in-house design team classicalmusicdesign, WildKat has created a brand and visual identity for Andrew that truly represents both his bold, friendly personality and his enchanting yet sensitive compositions. We’re very much looking forward to continuing our collaboration, and sharing Andrew’s debut album with the press and music industry.”

Andrew is a composer and pianist who grew up in Birmingham, England, and despite having no formal training on the piano in his childhood, immersed himself in the works of Beethoven, Schumann and Chopin. After his parents agreed to pay for lessons, Andrew’s eagerness and innate musicality developed rapidly into a passion for piano performance, before he moved onto composition.

Andrew began to draw upon a combination of classical training and contemporary influences, completing a BA in Composition at the London College of Music.  His compositional style combines rich harmonic language with expansive pianistic techniques, revealing the influence of the Romantic-era composers that so inspired him in his youth.

In the years that followed his graduation from the LCM, Andrew undertook commissions for film, television and theatre. Credits include televised advertisements for HSBC and Timotei. Andrew’s compositions take inspiration from everyday life, and his creative process makes use of the full tonal range of the keyboard, drawing on influences from his role models Max Richter and Philip Glass.

We are thrilled to be working with Andrew on his debut album release ‘Winter’s Heart’, due for release in November 2017.

Website | Twitter | Facebook

(Written on August 14, 2017 )

Marc Shelkin
The Social Shop

Kathleen Alder
WildKat PR

Katy Howell
Immediate Future

Last night’s Noted event hosted by WildKat PR and Sane & Able took a creative look at the world of social media, with three professionals from the industry. These speakers were Marc Shelkin – founding director of The Social Shop – Kathleen Alder – founding director of WildKat PR – and Katy Howell – CEO of Immediate Future.

As with previous Noted events, last night the WildKat PR and Sane & Able offices were full of people from a variety of professions, students and enterprising individuals hoping to learn from the experience of the speakers and meet like-minded people. This event was particularly helpful to those aspiring to or already working in social media – whether they were managing the social media for a company, a charity, an artist or another individual. The speakers shared their experience of leading social media and communications agencies and gave advice relevant to people just beginning to use social media and those already seasoned in the area.

All of the speakers agreed that the results of social media can be long term and difficult to monitor. For businesses, good social media does not necessarily translate into monetary value, at least not in an immediate sense. The behaviour pattern of using different sources before making a purchase decision and the increasing rarity of a ‘direct sale’ was discussed – with Katy Howell providing the example of discovering a book in a high street book shop, reading the reviews online and then buying it for her kindle. Given that this is typical of this day and age, the speakers agreed that it is vital for brands to embed their social media into their sales system to help ensure that consumers turn to them when it is time to make a purchase. Kathleen Adler described a problem with integration of social media into classical music PR campaigns – the classical music industry tends to regard a social media campaign as a separate entity to a press or ticket sales campaign and artists could do with embedding their social media as much as brands and businesses.

There was a discussion about how social media has changed over time. Smart phones have had a tremendous impact on patterns of posting and have helped to make social media truly 24/7. The profile of social media users has widened – with the number of users aged 40 to 65 increasing faster than any other age bracket. Katy Howell and Marc Shelkin disagreed about the future of social media: Marc believes that social media does not have a long lifespan as it currently stands whereas Katy thinks that although the platforms of social media may change, social media won’t disappear at all as we have fundamentally changed as people because of it.

There was an interesting audience-lead discussion on individuals, such as celebrities, who do not want to promote themselves on social media but take negative content concerning them off social media. There was a consensus that it is very difficult to control what is said about an individual on social media, but the law is catching up, in terms of libel, concerning what people write on twitter. Katy Howell said that every individual’s priorities are different, but she suggests it is a good idea for celebrities to have a platform to respond to comments made on social media.

Take a look at the next events Noted events on their website.  You can follow Noted on twitter or like their facebook page for more information.Check back soon for a video blog from last night’s guests & speakers!

laughing
IMG_5955
full roomvideo blog board

(Written on March 27, 2014 )

John Sandall

Data Scientist – YPlan

Chris Sheldrick

Founder – what3words

Jack Waley-Cohen

Co-founder – what3words

Last night’s Noted event hosted by WildKat PR and Sane & Able took a creative look at the world of apps and app building, with three professionals from the industry. These speakers included John Sandall – Data Scientist at YPlan – Chris Sheldrick – Founder of what3words – and Jake Waley-Cohen – Co-founder of what3words.

As with previous Noted events, last night the WildKat PR and Sane & Able offices were full to the brim with people from a variety of professions, students and enterprising individuals hoping to learn from the experience of the speakers and meet like-minded people. This event was particularly helpful for those who were interested in building an app, or those with questions about whether an app would be right for their business or idea. The speakers provided helpful and realistic advice and encouragement about what it is like to start, maintain and maintain success with an app as well as insider advice and tips.

When considering the preparations necessary to create a successful app, Jack Waley-Cohen of what3words emphasised the importance of planning: “If you seem to be running low on money (ie 6 months or less) then it will be much harder to get investment – make sure you plan.” Although financial backing is practically very important Chris Sheldrick added how people, team and ideas are also crucial: “If people get your idea quickly as well as being enthusiastic about it, they’re good to get on board with your team.” Given what the professionals from what3words said last night, not only is planning important but certainty of ideas and gaining support for the overall app is also imperative for success, including support found in people close to home: Chris mentioned that great additions to their team were found in people who were recommended or even friends of friends.

For fine tuning app ideas and businesses, YPlan’s John Sandall gave some great advice in stating the importance of focusing on quality not quantity. To really get an app going he said “Your idea HAS to be real and viable”. Jack Waley-Cohen added that getting an outside perspective from an industry professional is a good way to go about doing this: “To find out whether your app idea is good, then talk further with developer and see what they offer for their involvement!” Also, although YPlan is now a great success, John mentioned that YPlan was actually the 50th idea the founders had come up with. Taking time to fine tune the right idea that will get the consumer interested is worth the deliberation before you take your app dreams any further.

A great question raised was: ‘In what way can you get your app out to market and interest from the masses?’ what3words offered that they used a big PR push, however as Chris said: “we initially just put it out there without marketing to make sure we had feedback first”. It seems important not to waste time but instead to get your idea out there in order to get a feel for how the app will be received by the consumer. This is a good start for finding areas and ideas to improve. YPlan’s John Sandall suggested a launch event where people are invited along with speakers talking about the app to get a buzz. In the early stages of launching an app, a concern raised was app ideas being ‘stolen’ and then copied and used by another company, however the speakers were in agreement that it is good to share your ideas to gain feedback. Also, in order to protect an app Chris of what3words explained that you can apply for a patent: “think of it as a buffer for a deterrent – by the time you get approved or not, your idea will be big enough…”  The IdeaSafe was also highly recommended, an online vault that protects your creativity and prevents idea theft.

The evening was an insightful success due to the excellent honest speakers; the atmosphere was alive with creative minds in discussion.

Take at look at our next event ‘Successful Social Media’ on Wednesday 26th March. The April Noted event ‘How To Rebrand’ has also been announced on Eventbrite.

Check out Noted via Twitter or Facebook for more quotes from the speakers and information about the event.

Check back soon for a video blog from last night’s guests!

5

Photos by Oliver Hyde-Tetley

(Written on February 27, 2014 )

Daisy Evans

Opera Director – Silent Opera

Jude Christian

Theatre Director

Dominic Dorin

Film Director – I Owe Youth

Last night’s Noted event hosted by WildKat PR and Sane & Able took an informative and engaging look at the world of Directing, with three professionals from the industry. These speakers included Daisy Evans – Opera Director at Silent Opera – Jude Christian – Freelance Theatre Director who has worked for the Royal Opera House Youth Opera Company and the National Theatre Studio – and Dominic Dorin – Film Director at I Owe Youth.

Discussion at the event was inspiring and helpful to people of a variety of professions that are linked into this area of the industry, ranging from those interested in Directing, to trained or aspiring actors/actresses, film producers and much more. The speakers described their differing beginnings in studying, experience and directing, and how they got to the level of success that they have reached at this stage of their careers. Daisy Evans of Silent Opera trained at the Royal Academy of Music as a singer but soon realised that she wanted to become a director, Dominic Dorin on I Owe Youth came from a background in design and found his way into film through a sound design internship and a directorship in fashion, and freelance director Jude Christian studied English at university where she started directing and then followed up this interest with a directing course at the Royal Academy of Dramatic Art in London.

When asked about financing their dreams and ambitions, the topic of sponsorship was raised along with some helpful ‘dos and don’ts’. Daisy suggested that the Arts Council should not be the first go to for launching a business or production, funds such as sponsorship and bursarys can be imperative for realising directing dreams and generating the finance necessary create a successful production. Jude made the important point that: “when asking people for money, be specific about what it is for”, as you are not likely to be sponsored without having made your creative aims and budget clear. Daisy added that it is important not to “think about sponsorship as money” and instead consider what resources might be useful to you such as the hiring of stage equipment or batteries. Dominic described how using creative ideas and presenting them practically can help the sponsorship process: “To help get sponsors we create beautiful story boards to help us get people on the same page visually”. It’s industry savvy thinking such as this that has aided all three of these young and successful professionals.

How do you as a Director encourage everyone involved to give their interpretation, but also retain the authority to make the final decisions? Ultimately, it seems that the actor/actress has the last say in what happens on ‘the night’ of a production in both theatre and opera as Jude pointed out in an amused tone. She made the quite practical point that as a Director you need to make it your business to get all those involved in a production on board with your aims and vision. However there is a manner in which to do this which is loaded with respect, patience and understanding amongst your ultimate authority. Dominic described how: “When you’re on set the director’s decision should be respected, but the director shouldn’t abuse that position.” The speakers agreed that is important to be authoritative, but ultimately you have to earn the respect and trust of those you are working with and the company at large.

One answer that is only born from a career of learning from success and mistakes is to the question: ‘If you could go back in time. What advice would you give yourself?’ Interestingly a variety of answers arose. A good piece of advice for those still studying came from Dominic who said that he would tell himself: “not to waste time. While you’re at uni, do as much as possible and start making decisions.” Where attitude and approach is concerned Daisy described how pacing yourself is important – be driven but try not to do everything all at once. Jude mentioned how a calm approach helps: “When I came to London I just said yes to everything. I’d definitely tell my past-self to chill out.”

The evening was not just an informative success due to the talk and excellent speakers, but the WildKat PR and Sane & Able offices were a buzz with enthusiastic arts and business individuals who have a passion for the industry and a hunger to learn more.

Take at look at our next event ‘Building your App’ on Wednesday 26th February. The Noted March event on Successful Social Media has also been announced on Eventbrite.

Check out Noted via Twitter or Facebook for more quotes from the speakers and information about the event.

Check back soon for a video blog from last night’s guests!

IMG_4761

(Written on January 23, 2014 )

Janis Susskind

Managing Director of Boosey & Hawkes Music Publishing

David McGinnis

Media and Music Manager at Mute Song

Martine Halban

Co-Founder and Director of Halban Publishers for books

Last night’s Noted Talk ‘Publishing Across Genres’ was a captivating event hosted by WildKatPR and Sane & Able. The evening featured three animated experts: Janis Susskind, David McGinnis and Martine Halban, who spoke on their knowledge and experience in Publishing. Throughout the evening, the speakers talked on the role of publishing in the worlds of music and the written word. They also contributed top advice in the area of self-publishing, which was applicable in a variety of ways for the eager attendees.

Many perspectives across the topics covered were highly valuable as light was shed on everything from how our speakers select what to publish, to the affect of new technologies on the industry. The importance of understanding the business was emphasised by Janis Susskind who explained the behind the scenes grass roots provisions needed for success: “For a year I typed index cards and memorized names, and learned the business from the ground up.” David McGinnis highlighted the validity of a gradual rise to the top: “Play some gigs, have some fans. Get some people throwing their underwear at you. Don’t go straight to sync”.

Martine Halban commented on the changes that the industry has undergone in the last twenty or so years: “In the 90s, Amazon started and the whole publishing scene changed. Now we are in the era of e-book publishing”. Interestingly, what arose is that it seems advanced technology has not merely removed older formats for accessing and listening to music, but more the emphasis has changed for these tools. Janis Susskind illustrates this: “I see more CDs being sold at classical venues. At the beginning we could never get a record company to agree to this”. David McGinnis took this one step further by explaining the potential value of CDs: “The physical disc might become like a piece of novelty merchandise”.

The entire evening was an eye opener into music publishing from professionals who were able to divulge valuable advice. It was an atmospheric evening full to the brim with young professionals and keen students, and the experience was both stimulating and informative with a good insight into the future of music publishing.

Take at look at our next event which will take place on Wednesday October 23rd ‘Noted Talks…Music Money Matters’. You can find this via the noted Event Bright.

Check out Noted via Twitter or Facebook for more quotes from the speakers and information about the event.

Check back soon for a video blog from last night’s guests!

1

2

3

4

5

6

Oliver Hyde-Tetley

Oliver Hyde-Tetley

(Written on September 12, 2013 )

Following the success of Noted’s first event Music Management Undressed, WildKat PR is pleased to announce the second Noted event: Delicious Brand Building. The evening will feature experts from the food and drink industry who have built brands and products from scratch, providing an insight into the importance of branding and U.S.P.s when creating a product or business. Both speakers will shed light on their contrasting journeys, from their initial ideas and concepts, to seeing their products on sale across the nation. The talks will be followed by a Q&A sessions where all burning questions can be answered by these masters of their trade.

We are pleased to welcome Mark Dawkins, Founder & Director of Pride of Place Ltd. and Co-Founder & Director of Charter Brands Ltd., who have just launched a new brand, Langley’s No. 8 Gin; and Thomas Lock, Founder of The Awfully Posh Snack Company, which was the first company to produce high quality pork crackling at an affordable price, selling to retail giants such as Harrods.

WildKat PR and Sane & Able are delighted to host what is promised to be another inspiring evening from Noted, expanding awareness of important topics within a variety of media and outlets, as well as creating a network of passionate and informed professionals. The event is free of charge, however, Noted do request a donation to a charity chosen by the speakers.

Sign up here for this unique event and the opportunity to get a real taste of branding and products, as well as launching your own business. The event will begin at 7pm, with doors opening at 6:30pm on 14th August 2013, taking place at WildKat PR and Sane & Able offices.

Book your tickets here.

Screen shot 2013-05-23 at 15.49.09

(Written on July 25, 2013 )

Since its launch on the 24th January 2013 the Twitter-made video app Vine has taken the world by storm. Within 5 days of the app’s release it had 711 mentions on Twitter, largely by public figures and the media, and the 6 second long looped clips it allows have been described as mesmerising.

There are many ways Vine can be used in advertising, including for product demonstrations,  marketing promotions, showing customer testimonials and views and using it to give your brand a bit of personality by making the videos innovative and memorable.  Notable organisations who have already started using Vine to promote themselves include Malibu Rum, who use some clever camera work to show the mixing of a cocktail, Dove, whose advert shows a bar of soap being bowled into shower gel bottles and London Zoo who have reacted to the obsession with animal videos by posting a Vine of their penguins swimming. Most clever among the uses however are those who have taken a more personal approach. Buzzfeed have released a Vine of employees dancing in their office while ASOS encouraged customers to post Vines of them opening their deliveries and tweet them using the hashtag #ASOSunbox. Media organisations such as The Guardian have been using the app to gain public opinions and views, having asked readers to tweet Vines showing their views on president Obama’s union address, as well as 6 second album reviews.

The secret to Vine’s advertising power is simple and can be summed up in the one word used most in connection with the app: quirky. The spontaneity and creativity behind the videos gives real insight into brands, products and people, making them witty and memorable.

Here are some Vines from the office:

http://vine.co/v/bXgdQ69D92O  (The WildKat at the Cool Venue Awards)

http://vine.co/v/bXXTUjAjIgj (WildKats and Sane&Able enjoying milkshakes for James’ leaving meal)

vine.co/v/bg92LU5X2xe (A WildKat celebrating the end of a long working day)

http://vine.co/v/bvHdb597XOm  (New chairs arrived at the office)

vine.co/v/bvgZYu6Al6M (What’s in the box?…)

 

 

(Written on March 1, 2013 )

To celebrate our office move and to welcome our new neighbors, Sane & Able, to our happy family we are having an office-warming bash on July 8th. There will be food, drinks and possibly even bunting!

Invite

(Written on June 16, 2010 )

Here it is, our beautiful new website, fresh and shiny from the production line of excellent website manufacturers Sane & Able!

It took us a little longer than initially planned, but we think the end result was worth the wait. Here you will find all information on our clients and our exciting, young company…and the creative history of this site is not over yet.

We want it to be a platform for visitors to take part in the busy life and work at WildKat PR and will regularly concoct some special features for you, from blog and Twitter updates to our regular video posts – so stay tuned and enjoy!

And if there is anything we can help you with, don’t hesitate to get in touch and come round to our cosy offices for a chat and a cupcake!
Speak/tweet/e-mail soon!

Creative wishes from the WildKat PR team

(Written on March 9, 2010 )