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The digital revolution is still proceeding and affecting nearly every aspect of our everyday life. Talking about music industry, we consider streaming, podcasting concerts and interviews, social media campaigns and online music magazines. The majority of our generation is used to Spotify, Youtube, Instagram and Snapchat.

But what is the impact of digitalisation on classical and contemporary music? One may think that the classical music domain is archaic, old fashioned and still follows old standards. It is undoubtedly a big challenge to apply new technologies to an established sector. Then again, we should consider that new technologies might also bring new opportunities and even encourage the creativity.

Streaming

Music streaming is immediately overtaking downloading as the favoured method of accessing music digitally. Streaming has changed the way the majority of people now listens to music but also the way musicians, agents and companies deliver music to their recipients. Nowadays one can find a big amount of classical and contemporary music on platforms like Spotify and Apple Music. On the other hand there are also services that specialise in classical music streaming only, including Primephonic.

The main challenge in classical music streaming is the correct use of metadata. This field of music industry has some of the most complex metadata regulations. The rules are sometimes not clearly defined. Although, the information tagged to each file, is important for searching, matching and allocating music.

Networking

We are facing diverse and connecting times. Internet and peer-to-peer technology is essential in sharing ideas and creating more perspectives. Everyone is talking about communities and peer-to-peer. Networking on this new level connects different types of music genres and also encourages collaborations between different types of musicians on an international level.

There are several networking platforms for musicians like Hello Stage and Reverbnation to help musicians to collaborate and unfold their potential and creativity.

Podcasting

One more way to reach an auditory is podcasting. Podcasting is a digital recording of music, news or other media that can be downloaded from the Internet to a portable media player.

A popular synonym for podcasting is audio-videoblogging. Spotify, Google Play and some major labels are already benefiting from music podcasts. Classical and other musicians are using podcasts to transmit concerts, interviews and music sessions to their auditory. The advantage of podcasting is building a closer relationship to recipients, appearing more personal providing a face-to-face connection. A popular classical music podcast is Sticky Notes.

There are many ways digitalisation affects classical music. Also disciplines like archiving, composing, teaching etc. are driven by computer-based methods nowadays. Increasing number of musicians is using iPads instead of music sheets and musicologists are digitally combining early editions and manuscripts to get to the bottom of composer’s intentions. Some of the tools can help musicians, teachers, researchers or agents to work more dynamic and efficient. Any other may confuse some people or even slow down the creative process. Nonetheless, it’s necessary to acknowledge that the world is different from even 20 years ago. The digital age is networked, global, and constantly changing. Digitalisation has a huge impact on society, culture and music culture in particular and the utilisation of digital tools and computer-based methods in classical music may bring challenges but also benefits for all the participants.

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See some our clients using digital tools in their creative process:

Corre (a marriage of sounds and visuals)

Inclusive Creativity (performance and composition for less able musicians through the development of new technologies and methodologies)

(Written on October 25, 2017 )

We are looking for a Junior Account Manager to join WildKat PR in London!

WildKat PR

WildKat PR is a game-changer in the classical music industry. We adamantly believe in changing the status quo of our industry, embracing creative values both on- and offline.

WildKat PR is the only classical music PR agency to spread worldwide, having established ourselves in London, Berlin and New York. We are deeply devoted to seeking out and using online platforms to reach and engage substantial new audiences, producing all-encompassing, bespoke, international PR campaigns that are data-driven.

 

Job Description

WildKat PR is offering an exciting opportunity to join our London team. Working with the Founder, Director of the London Office, and Account Managers, they will learn how to develop and execute creative PR campaigns across the classical music and cultural industries in order to generate coverage and publicity for our clients.

 

Key duties

As a Junior Account Manager:

-To support the Director of the London Office with her administrative needs

-To assist the Account Managers in securing opportunities for clients and helping them to achieve their PR goals. This includes: researching publications and opportunities for coverage, organising client events, assisting with client reports and feedback

-To think creatively about how you (and your colleagues) approach campaigns. You will be asked to continually make new connections and approach your work in innovative ways. You will be expected to challenge how we, and the industry, are doing things

-To write copy in relation to client needs, including: fact sheets, bios, blogposts, newsletters, brochures

-To learn quickly and efficiently how to develop and execute creative PR campaigns in order to take on your own clients and manage their PR goals effectively. This will include liaising with journalists to generate and secure media coverage for clients

-To organise client events, as needed. This includes: concerts, VIP receptions, industry networking events

-To attend all relevant artists’ events (which regularly occur outside of office hours) including meetings and performances

-To network within the industry to build your reputation and that of the company.

-To be willing to take on additional responsibilities and grow into a more senior role within the company

 

Opportunities of working with WildKat PR:

-Small, open plan office

-Chance to do diverse things within the role and expand your skillset quickly

-Gain wider industry experience, not just PR

-Supportive colleagues and management welcoming your fresh ideas

-Personalised creative skills training and coaching

-Collaboration with mainstream brands and projects

-Opportunities for travel

-Sociable atmosphere

-Staff benefits, which include annual ski trip, Friday drinks, office yoga, opportunity for sabbatical and 6 hour working days

 

 

Person Specification

Essential

-Interest in classical music, culture and the arts

-A fast learner, able to absorb information quickly and confidently put it into practice

-Ability to remain calm when working under pressure and to manage conflicting deadlines

-Proven administrative and organisational skills

-Excellent verbal and written communication skills

-Ability to take initiative and responsibility when working alone

-Ability to work as part of a team

-High degree of accuracy and attention to detail

-A strong interest in online media

-Self-motivated

-Good standard of computer literacy (Word, Excel, WordPress)

Desirable

-Education to degree level

-Fluency in another language

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age

To apply, please send your CV and covering letter to olivia@wildkatpr.com with the subject title ‘WildKat PR Account Manager application’ by 5pm on 15th September 2017

Salary: Competitive – dependent upon experience

 

(Written on August 30, 2017 )

 

We are looking for a driven, full-time Social Media & Content Manager to join the WildKat PR team in our Berlin office! Do you think you would be suitable for this position? Have a read through our job description below…

 

WildKat PR

WildKat PR is a game-changer in the classical music industry. We adamantly believe in changing the status quo of our industry, embracing creative values both on- and offline.

WildKat PR is the only classical music PR agency to spread worldwide, having established ourselves in London, Berlin and New York. We are deeply devoted to seeking out and using online platforms to reach and engage substantial new audiences, producing all-encompassing, bespoke, international PR campaigns that are data-driven.

 

Job Description

WildKat PR is offering an exceptional opportunity for an experienced individual to join our Berlin team to lead and advise on social media and digital strategy across the company.

This is a fantastic opportunity for a digital specialist to join one of the leading PR agencies at a time of continued rapid international growth, and to work creatively with an exciting roster of varied and high-profile artists and clients. This role requires an excellent knowledge and understanding of the digital landscape, but does not require experience within the cultural or arts sectors.

The Social Media and Content Manager will be based in the Berlin office, but will also work closely with the London team and must be fluent in English. This role is ideal for an English-speaker who would like to relocate to Berlin. Salary is competitive and dependent on experience.
Start date: August/September 2016

 

Key responsibilities include:

• Develop the strategy and execution of the social media and content platforms for WildKat PR’s clients. Platforms will include, but are not limited to, Twitter, Facebook, Pinterest, Instagram, YouTube and Snapchat
• Determine measures of success and evaluate the work carried out
• Lead the planning, creation and distribution of engaging, timely and relevant content for WildKat PR’s clients, ensuring sensitivity to the individual personalities and priorities of each client
• Work closely with the Account Managers in London and Berlin to ensure that social media and digital campaigns are closely linked to the PR and publicity work that is taking place for each client
• Create social media overviews and progress reports to feed back to clients
• Lead the running of the WildKat PR social media channels, advising Account Managers on best practice and developing the audience and reach of each channel
• Encourage innovation and forward-thinking throughout WildKat PR’s social media and digital work, staying informed of new trends and platforms and feeling confident and inspired to try out new ideas

 

Person Specification:

• Minimum of two years’ experience working in social media and content creation
• In-depth understanding of best practice across all social channels and emerging platforms
• Awareness and understanding of evolving technology, alongside the ability to research and discover new and innovative opportunities and platforms
• Ability to multitask in a fast-paced environment, and experience of managing multiple projects simultaneously
• Fluent English speaker, but with an extremely high level of proficiency in German
• A team player, with proven experience working in a busy office

Closing Date: 6pm 28th July 2016
Please send a copy of your CV, a cover letter, and an example of a social media campaign that you have worked on to Olivia Brown Olivia@wildkatpr.com.

We look forward to hearing from you!

 

(Written on June 14, 2016 )