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„Food & Farm“ portraitiert Musiker der Bamberger Symphoniker

Wir sind von guten Geschichten begeistert, wir lieben Musik und noch viel mehr, wir sind innovativ. Und: wir schauen über den Tellerrand und generieren Artikel in außermusikalischen Medien für unsere Kunden.

Die aktuelle Ausgabe der „Food & Farm“, Magazin für Natur und Lebensart, portraitiert erstmals Musiker der Bamberger Symphoniker und berichtet über ihre umwelt- und naturbewusste Lebensweise, ihren Gemüse- und Obstanbau und ihre eigene Tierhaltung.

„Food & Farm“ wird in Deutschland, Österreich, der Schweiz, Benelux, Spanien und Italien mit einer Auflage von 90.000 Exemplaren veröffentlicht.

 

 

 

Für PR-Arbeit braucht man oftmals viel Geduld und einen langen Atem. Doch wenn das Resultat stimmt, hat es sich gelohnt. Mit den Bamberger Symphonikern verbindet WildKat eine bereits über 5-jährige Zusammenarbeit. Neben Konzerten und CD-Veröffentlichungen kümmern wir uns auch um das Erreichen neuer Zielgruppen. Wir treffen uns regelmäßig mit dem Team des Orchesters und mit den Musikern, um deren Hobbies, Lebensweisen, besondere Talente etc. kennenzulernen und daraus Geschichten zu entwickeln.

Im Sommer 2016 sprachen wir erstmals mit dem Ehepaar Trunk, das hauptberuflich bei den Symphonikern spielt, und nebenher mit der Familie eine Art Selbstversorgerhof aufgebaut hat. Wir besuchten sie, um uns einen eigenen Eindruck zu verschaffen und waren überwältigt! Die Geschichte war authentisch, voller Lebensfreude, Naturverbundenheit und damit etwas wirklich Besonderes. Die Pitches gingen raus – und „Food & Farm“ biss an. Im Sommer 2017 erhielt Familie Trunk Besuch von einer Journalistin und einem Fotografen des Magazins. In der Juli/August-Ausgabe 2018 wurde der Artikel nun abgedruckt.

Kurz verweilen und einen Blick in den Artikel werfen? Dann hier klicken.

Und wir sind natürlich schon längst wieder an einer neuen Geschichte dran…

  

 

WildKat steps outside of the box!

“Food & Farm” writes about musicians from the Bamberg Symphony

We’re excited by great stories, we love music and so much more, we’re innovative, and we step outside the box in order to publish articles about our clients in unusual and non-music related publications.

The current edition of “Food & Farm”, a magazine for nature and lifestyle, has produced a portrait of two musicians from the Bamberg Symphony, a married couple with a family of their own, and writes about their environmentally friendly and nature conscious way of living, their fruit and vegetable plots and the rearing of their own livestock.

“Food & Farm” is published in Germany, Austria, Switzerland, Belgium, Luxembourg, the Netherlands, Spain and Italy with a print run of 90,000 copies per edition.

When it comes to PR, one must often have a lot of patience and be able to wait with bated breath for quite some time before one sees results. However, when the results come and the hard work pays off, boy is it worth it! WildKat PR has been working closely with the Bamberg Symphony for more than five years, taking care of concert and CD promotion and focusing on reaching out to new target groups. We regularly meet the orchestra’s administrative team and the musicians to get to know them better and to talk about their hobbies, lifestyle, special talents and so forth, and from there on to find and develop great stories.

We firstly spoke to the Trunk couple, who play with the orchestra as their main profession, in the summer of 2016 and spent a delightful time learning about how the family first developed their own style of independent living and self-subsistence. We visited the family to get our own idea of their setup and were utterly amazed! Their story was authentic and truly showed their joy for life and connection to nature. It was really something rather special. We then released a pitch about the couple – and “Food & Farm” took the bait. The Trunk family were visited by a journalist and a photographer from the magazine in the summer of 2017 and the story has just been published in the July/August 2018 edition.

Fancy a read? Click here for a sample of the full article!

And, of course, we’re already working on another story…

 

 

(Written on July 5, 2018 )

New York Daily News

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Holocaust survivor musician Alice Herz-Sommer dies age 110

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The Guardian

Christian Curnyn: too hot to Handel

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Detroit Free Press

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(Written on February 24, 2014 )

Classical Music Magazine

Philip Pickett charged by City of London Police

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BBC Music Magazine Online

Gravity composer takes Bafta glory

Steven Price beats John Williams and Hans Zimmer to prestigious award

NPR

Classical Music Piece Enhances Roald Dahl’s ‘Dirty Beasts’

On Sunday, the London Philharmonic debuted a new piece of music based on Roald Dahl’s Dirty Beasts. With Matilda playing to sold-out crowds on Broadway and Charlie and the Chocolate Factory running in London’s West End, this is just the latest work by the author to get a musical soundtrack.

Classic FM Online

Torvill and Dean recreate Bolero in Sarajevo

Thirty years after their historic Olympic victory, ice skating legends Jayne Torvill and Christopher Dean have returned to Sarajevo to perform their Bolero routine.

Conductor stops concert to announce JFK assassination: archive recording unearthed

The audio of conductor Erich Leinsdorf halting a Boston Symphony Orchestra concert to announce the assassination of President John F. Kennedy has been unearthed.

Die Welt

Aufstand der Schauspieler gegen Intendant Hartmann

Ein Großteil des Ensembles hat Burg-Chef Matthias Hartmann das Misstrauen ausgesprochen. Der Streit um Österreichs Nationalheiligtum spitzt sich zu: Wer ist schuld am Millionendefizit des Burgtheaters?

Classic FM Online

Classic FM Online

(Written on February 18, 2014 )

Daisy Evans

Opera Director – Silent Opera

Jude Christian

Theatre Director

Dominic Dorin

Film Director – I Owe Youth

Last night’s Noted event hosted by WildKat PR and Sane & Able took an informative and engaging look at the world of Directing, with three professionals from the industry. These speakers included Daisy Evans – Opera Director at Silent Opera – Jude Christian – Freelance Theatre Director who has worked for the Royal Opera House Youth Opera Company and the National Theatre Studio – and Dominic Dorin – Film Director at I Owe Youth.

Discussion at the event was inspiring and helpful to people of a variety of professions that are linked into this area of the industry, ranging from those interested in Directing, to trained or aspiring actors/actresses, film producers and much more. The speakers described their differing beginnings in studying, experience and directing, and how they got to the level of success that they have reached at this stage of their careers. Daisy Evans of Silent Opera trained at the Royal Academy of Music as a singer but soon realised that she wanted to become a director, Dominic Dorin on I Owe Youth came from a background in design and found his way into film through a sound design internship and a directorship in fashion, and freelance director Jude Christian studied English at university where she started directing and then followed up this interest with a directing course at the Royal Academy of Dramatic Art in London.

When asked about financing their dreams and ambitions, the topic of sponsorship was raised along with some helpful ‘dos and don’ts’. Daisy suggested that the Arts Council should not be the first go to for launching a business or production, funds such as sponsorship and bursarys can be imperative for realising directing dreams and generating the finance necessary create a successful production. Jude made the important point that: “when asking people for money, be specific about what it is for”, as you are not likely to be sponsored without having made your creative aims and budget clear. Daisy added that it is important not to “think about sponsorship as money” and instead consider what resources might be useful to you such as the hiring of stage equipment or batteries. Dominic described how using creative ideas and presenting them practically can help the sponsorship process: “To help get sponsors we create beautiful story boards to help us get people on the same page visually”. It’s industry savvy thinking such as this that has aided all three of these young and successful professionals.

How do you as a Director encourage everyone involved to give their interpretation, but also retain the authority to make the final decisions? Ultimately, it seems that the actor/actress has the last say in what happens on ‘the night’ of a production in both theatre and opera as Jude pointed out in an amused tone. She made the quite practical point that as a Director you need to make it your business to get all those involved in a production on board with your aims and vision. However there is a manner in which to do this which is loaded with respect, patience and understanding amongst your ultimate authority. Dominic described how: “When you’re on set the director’s decision should be respected, but the director shouldn’t abuse that position.” The speakers agreed that is important to be authoritative, but ultimately you have to earn the respect and trust of those you are working with and the company at large.

One answer that is only born from a career of learning from success and mistakes is to the question: ‘If you could go back in time. What advice would you give yourself?’ Interestingly a variety of answers arose. A good piece of advice for those still studying came from Dominic who said that he would tell himself: “not to waste time. While you’re at uni, do as much as possible and start making decisions.” Where attitude and approach is concerned Daisy described how pacing yourself is important – be driven but try not to do everything all at once. Jude mentioned how a calm approach helps: “When I came to London I just said yes to everything. I’d definitely tell my past-self to chill out.”

The evening was not just an informative success due to the talk and excellent speakers, but the WildKat PR and Sane & Able offices were a buzz with enthusiastic arts and business individuals who have a passion for the industry and a hunger to learn more.

Take at look at our next event ‘Building your App’ on Wednesday 26th February. The Noted March event on Successful Social Media has also been announced on Eventbrite.

Check out Noted via Twitter or Facebook for more quotes from the speakers and information about the event.

Check back soon for a video blog from last night’s guests!

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(Written on January 23, 2014 )

BBC News

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Daily Mail

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DW

Classical music for the YouTube generation

Pianist Valentina Lisitsa’s success story is unusual in the world of classical music; her online videos featuring works by Chopin, Liszt and Rachmaninov have attracted clicks in the millions. DW examines the phenomenon.

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Schöne polierte Klänge sind zu wenig

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Classic FM Online

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The Guardian

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Milwaukee Wisconsin Journal Sentinel

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John Suchet wins International Radio Personality of the Year

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Nach dem Fragen kommt das Jubeln

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(Written on November 8, 2013 )