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Mein Praktikum bei WildKat neigt sich dem Ende zu: Nach nur 2 Monaten muss ich die Agentur schweren Herzens wieder verlassen, denn die Semesterferien sind vorbei. Ab nächster Woche heißt es wieder büffeln und vor allem viel lesen, denn die Uni geht wieder los und mein Studium macht sich nicht von alleine. Hier, bei WildKat, hat mich das Social-Media-Fieber gepackt! Als kleines Abschiedsgeschenk hinterlasse ich der Agentur und unseren Lesern 11 wunderbare Dinge, die ich aus meiner Zeit bei WildKat mitgenommen habe:

1. Bei WildKat kommen verschiedenste Nationen zusammen, um gemeinsam für Projekte zu arbeiten


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2. Missy, der Office Dog, ist einmal die Woche Teil des Arbeitsalltags


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3. Social Media Präsenz ist harte Arbeit!


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4. Jeder Mitarbeiter ist auf seine Weise ein unverzichtbarer Bestandteil der Agentur


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5. Das Arbeitsumfeld bei Wildkat ist wie eine große, fürsorgliche Familie


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6. Klassische Musik rockt!


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7. Bei WildKat ist Frauenpower angesagt


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8. WildKat ist ein großer Verein von Teetrinkern


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9. Bei WildKat wird gegenseitige Unterstützung groß geschrieben


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10. Selbst, wenn du mal keine Ahnung hast, was zu tun ist, hier hat jeder ein offenes Ohr


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11. Der wöchentliche Obstkorb bei WildKat sorgt für den Vitaminflash


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Liebes WildKat-Team,
ein großes Dankeschön für diese wunderbare Zeit. Ich habe während des Agenturalltags bei euch so unendlich viel gelernt und mitgenommen. Schade, dass es jetzt schon vorbei ist! Bleibt so, wie ihr seid:

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Liebsten Gruß

Eure Theresa

Theresa Hünerbein

(Written on April 20, 2017 )

 

We are looking for a driven, full-time Social Media & Content Manager to join the WildKat PR team in our Berlin office! Do you think you would be suitable for this position? Have a read through our job description below…

 

WildKat PR

WildKat PR is a game-changer in the classical music industry. We adamantly believe in changing the status quo of our industry, embracing creative values both on- and offline.

WildKat PR is the only classical music PR agency to spread worldwide, having established ourselves in London, Berlin and New York. We are deeply devoted to seeking out and using online platforms to reach and engage substantial new audiences, producing all-encompassing, bespoke, international PR campaigns that are data-driven.

 

Job Description

WildKat PR is offering an exceptional opportunity for an experienced individual to join our Berlin team to lead and advise on social media and digital strategy across the company.

This is a fantastic opportunity for a digital specialist to join one of the leading PR agencies at a time of continued rapid international growth, and to work creatively with an exciting roster of varied and high-profile artists and clients. This role requires an excellent knowledge and understanding of the digital landscape, but does not require experience within the cultural or arts sectors.

The Social Media and Content Manager will be based in the Berlin office, but will also work closely with the London team and must be fluent in English. This role is ideal for an English-speaker who would like to relocate to Berlin. Salary is competitive and dependent on experience.
Start date: August/September 2016

 

Key responsibilities include:

• Develop the strategy and execution of the social media and content platforms for WildKat PR’s clients. Platforms will include, but are not limited to, Twitter, Facebook, Pinterest, Instagram, YouTube and Snapchat
• Determine measures of success and evaluate the work carried out
• Lead the planning, creation and distribution of engaging, timely and relevant content for WildKat PR’s clients, ensuring sensitivity to the individual personalities and priorities of each client
• Work closely with the Account Managers in London and Berlin to ensure that social media and digital campaigns are closely linked to the PR and publicity work that is taking place for each client
• Create social media overviews and progress reports to feed back to clients
• Lead the running of the WildKat PR social media channels, advising Account Managers on best practice and developing the audience and reach of each channel
• Encourage innovation and forward-thinking throughout WildKat PR’s social media and digital work, staying informed of new trends and platforms and feeling confident and inspired to try out new ideas

 

Person Specification:

• Minimum of two years’ experience working in social media and content creation
• In-depth understanding of best practice across all social channels and emerging platforms
• Awareness and understanding of evolving technology, alongside the ability to research and discover new and innovative opportunities and platforms
• Ability to multitask in a fast-paced environment, and experience of managing multiple projects simultaneously
• Fluent English speaker, but with an extremely high level of proficiency in German
• A team player, with proven experience working in a busy office

Closing Date: 6pm 28th July 2016
Please send a copy of your CV, a cover letter, and an example of a social media campaign that you have worked on to Olivia Brown Olivia@wildkatpr.com.

We look forward to hearing from you!

 

(Written on June 14, 2016 )

Classical News

In our news today, 16 year old boy wins Senior Menuhin Competition, UK is once again the world’s No.3 music market and Southbank Centre announces new board appointments. Also, 2016 BBC Proms sells Promming tickets online for the first time and Beyonce gives lessons in classical music.

The Strad

Ziyu He wins Menuhin Competition 2016 Senior Division

Ziyu He has been named the winner of the Menuhin Competition 2016 Senior Division, following a Final held at London’s Royal Festival Hall this evening.

Yesong Sophie Lee wins Menuhin Competition 2016 Junior Division

Yesong Sophie Lee has been named the winner of the Menuhin Competition 2016 Junior Division, following a Final held at London’s Royal Academy of Music this evening.

The Telegraph

Mozart to Beyonce: a lesson in classical music by Radio 3

She may not be to the usual taste of Radio 3 listeners. But pop singer Beyonce is to help introduce a new generation to the wonders of classical music, as the BBC launches a ‘beginner’s guide’ show for the masses.

music week

UK reclaims spot as No. 3 global music market

The UK is once again the world’s No.3 music market, having overtaken Germany, according to figures from the IFPI.

Classical Music Magazine

Southbank Centre announces new board appointments

Southbank Centre has appointed violinist Nicola Benedetti, visual effects pioneer Sir William Sargent, UK property and development leader Michael Hussey and publishing director Venetia Butterfield to its board of governors.

Promming tickets go online for first time in 2016

Concert-goers at the 2016 BBC Proms will be able to purchase Promming tickets online for the first time in the event’s history.

Classicalite

Wilco’s Glenn Kotche Performs ‘Ilimaq,’ John Luther Adams’ Drum Kit Opera

Glenn Kotche, Wilco drummer and contemporary classical renaissance man, will perform his collaboration with composer John Luther Adams in St. Louis this week.

abc news

Bus Carrying Indian Opera Troupe Members Crash, 25 Dead

Police say a bus carrying members of an opera troupe plunged into a gorge in an India forest, killing at least 25 people and leaving another 11 critically injured.

nmz

Mecklenburg-Vorpommern stockt Kulturförderung um zwei Millionen Euro auf

Kulturvereine, Literaturhäuser und Bibliotheken in Mecklenburg-Vorpommern können mit mehr finanzieller Hilfe des Landes rechnen.

Pizzicato

Rektor des Mozarteums vorläufig beurlaubt

Nachdem sich der Universitätsrat zunächst hinter Rektor Siegfried Mauser gestellt hatte, der sich diese Woche in München vor Gericht wegen sexueller Nötigung verantworten muss, hat er ihn jetzt auf eigenen Wunsch vorläufig beurlaubt.

Codex flores

Anna Clyne Preisträgerin des Hindemith-Preises 2016

Die in New York lebende britische Komponistin Anna Clyne erhält in diesem Jahr den mit 20’000 Euro dotierten Hindemith-Preis, den das Schleswig-Holstein Musik Festival vergibt.

Twitter

Welcome to the official @ClassicalFM @tumblr page http://bit.ly/1TeosZz

@MenuhinComp: 1st Prize winner of senior section is Ziyu He from China. Congratulations!

@WDR Auftrittsverbot für Hahn @operamrhein

Bildschirmfoto 2016-04-18 um 11.18.33

Concert-goers at the 2016 BBC Proms will be able to purchase Promming tickets online for the first time in the event’s history. Photograph: Christina Kenny / published by Classical Music Magazine

(Written on April 18, 2016 )

On Tuesday, as well as getting our own Tumblr and writing our Tumblr top tips, we found out from this infographic when is best to post on Facebook, Twitter, LinkedIn, Pinterest, Tumblr and Google+. So further to that, here are our top tips for Twitter:

– Posts with pictures get more engagement. Tweet interesting pictures with a sentence or two to give some context. Landscape pictures work best with Twitter’s timeline

– Don’t just tweet about yourself! Post about other interesting things and your followers will look to you as a source of exciting information

– Engage with other Twitter users.  It makes your twitter feed much more personal if other tweeters know that they’re responding to a human and not a machine

– Use hashtags to engage with your target audience. Not only will people who don’t follow you be able to find your tweets, it will keep them well organised and easily findable as well. But don’t use too many as this can clutter your tweets

– Twitter has it’s own analytics tool that is free to use! Go to analytics.twitter.com to see which of your tweets is performing best and what content your followers engage with

Have your own Twitter tips? Tweet them to @WildKatPR and we’ll include them on our next social media blog.

infographic twitterPicture from dailyinfographic.com

 

(Written on January 8, 2015 )

Today in the WildKat PR office the hot topic of conversation has been 2014’s fastest growing social network – Tumblr.

After reading PR Daily’s ‘7 reasons you should pay attention to Tumblr right now‘ we have created our own page on the site and have come up with our top 5 tips for using Tumblr.

– According to Union Metrics the best time to post on Tumblr is in the evening and at the weekend – specifically between 4pm and 10pm EST (that’s 9pm – 3am GMT). There are less posts in the morning which can also be good if you don’t want competition.

– Always, always, ALWAYS credit the source. Tumblr is an image-heavy site with a lot of original work and so users are very careful to give credit where credit is due.

– When reblogging, Tumblr’s default setting is to reblog long text posts as a shorter link which hides the post and will decrease engagement. You can turn this off by clicking the drop-down at the top right and changing it to the Aa symbol.

– Enable endless scrolling on your profile so that you don’t have to click next every 10 posts.

– Don’t spam your followers with constant posts and reblogs! You can use Tumblr’s scheduling feature in order to space your posts out between set times in order to create a steady flow of posts that your followers will enjoy.

Have any top Tumblr tips to add? Tweet them to @WildKatPR and we’ll include them in our next social media blog!

(Written on January 6, 2015 )