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Manners McDade have landed a sync deal for the latest Vodafone Campaign ‘The Call’. The ad features music from Tom Hodge and Max Cooper in its raw and emotional campaign featuring real firefighters in their true, heroic environment.

Ad agency Grey said of the music choice: ‘This was a tricky brief. We were looking for something that was emotional, but not sentimental. Stirring but not melodramatic. Tom and Max’s track captures the quiet heroism of the spot beautifully.’ Vicki Maguire – Creative Director

Catherine Manners, Director at Manners McDade said, ‘We knew that the DJ/electronica artist Max Cooper was open to collaborative work with a composer as he had worked with Michael Nyman in the past. We introduced him to Tom Hodge during the Summer of 2013 and the EP Fragmented Self was released in October last year. We hope that this is the first of many collaborations between these two exciting artists – and also many synchronisation opportunities’.

Watch the ad below and on Campaign here.

Max Cooper 1

Max Cooper

DSC03326

Tom Hodge

(Written on March 27, 2014 )

Musician and composer John Matthias and record label Village Green have released another live video of music from John’s fantastic album. The second video is released today on youtube and features the track ‘Close Knit’ from John’s new album ‘Geisterfahrer’, out now to buy here.

This track was reviewed as ‘haunting’ by Irregular Crates, who also noted ‘the subtlest of electronic influence’ in this beautiful piece of music. John performs on the violin accompanied by piano and the ‘Neurogranular Sampler’, an instrument designed by John at Plymouth University with Jane Grant, Tim Hodgson, Nick Ryan, Kin Design and Eduardo Miranda.

John performed ‘Close Knit’ on BBC Radio 3 this February in the lead up to the album launch, describing the Neurogranular Sampler’s process whereby a ‘violin is played into the computer, which then takes part of that sound….when the neurons fire, it takes those pieces and retriggers them’ live on the show. Presenter Sean Rafferty described John’s performance as ‘fantastic’ and bringing the show ‘right up to date’.

Watch out each week for new videos to come! Follow John Matthias and Village Green on Twitter for album news and updates.

(Written on March 26, 2014 )

In today’s forever adapting world of social media, is the classical music industry keeping up? Most arts organisations now have a presence on Facebook and Twitter, which are currently the most popular sites, but in a few years’ time, will there be a new trend and will we have adopted it in time to really reap the benefits for our industry?

In 2009, Social Media Today wrote about 8 Twitter Analytics Tools that would enable you to extract information and insights from your twitter stream . Of the 8 sites featured, only 3 are still active today, proving that social media users needs to be constantly flexible, adapting to the creation and decline of social media sites and monitoring tools.

But what will the future of social networking and classical music be? More and more organisations are designing apps, and a few are adopting sites such as Pinterest, Vine and Instavid. How do we discover the sites that will have a lasting impact and those that will fail? This January, two Princeton researchers suggested that Facebook will lose 80% of its peak user base by 2017. Something we saw with the once dominating MySpace, which had 75.9 million monthly users back in 2008 yet started to decline in 2009 as a lack of innovation and loyalty meant that its users began to jump ship.

At WildKat PR we have tested a number of social resources, discovering how they work and how they might (or might not) be relevant to the music industry. Social media presents a fascinating opportunity to the music industry, enabling artists to keep fans up to date. For an industry that was thrown in to disarray at the start of the digital revolution, we are now benefiting from the new methods of listening, distribution and connecting – all of which are great ways to increase virility and build a community around our brands.

What social media tools do you think will be the ‘next big thing’ for the music industry?

Image courtesy of The Drum

(Written on March 18, 2014 )

BBC Music Magazine

Southbank Centre is pulling out the stops for its organ festival

The Royal Festival Hall organ will sound its voice in public for the first time in almost ten years at the launch of the Pull Out All The Stops organ festival tomorrow.

The Guardian

What is Radio 3 doing in a glass box on the southbank?

Radio 3 has relocated to a new temporary studio – in London’s Southbank centre. The station‘s controller Roger Wright explains why.

Classic FM

Colour-blind artist hears colour thanks to electronic chip

An artist has implanted a chip into his skull allowing him to hear different shades of colour as sound vibrations.

Elgar ‘Banksy’ sparks controversy

Four graffitied images of the British composer have appeared in Malvern as an ‘anonymous gift’ to the community – but the artists have apologised for not seeking permission for the paintings.

Sneezing trombone video goes viral

A video in which a trombonist sneezes into his instrument during a quiet moment of a brass band concert has now racked up half a million views on YouTube.

Classical Music Magazine 

Edinburgh Festival looks to first world war in 2014 programme

War, peace and artists’ responses to them are the weighty themes behind the 2014 Edinburgh International Festival, Jonathan Mills has announced in his final year as the event’s director, for the centenary of the outbreak of the first world war.

The Guardian

The Guardian

 

 

(Written on March 18, 2014 )

Musician and composer John Matthias and record label Village Green are releasing new live videos of John’s enchanting performances. The first video is released today on youtube and features the track ‘Jackie Bouvier’ from John’s new album ‘Geisterfahrer’, out now to buy here.

John performs on vocals, guitar and violin on his latest album, accompanied by the ‘Neurogranular Sampler’, an instrument designed by John at Plymouth University with Jane Grant, Tim Hodgson, Nick Ryan, Kin Design and Eduardo Miranda.

Today, Thom Yorke has added ‘Jackie Bouvier’ as the number one track on his office chart, highlighting great new music.

Watch out each week for new videos to come! Follow John Matthias and Village Green on Twitter for album news and updates.

‘Jackie Bouvier’ from John Matthias

(Written on March 17, 2014 )

WildKat PR caught up with marketing, press and events manager Sarah Hewson at Docklands exciting arts quarter Trinity Buoy Wharf, to find out about how it came to be and the events and exhibitions they are currently hosting.

Take a look at our video blog to hear what Sarah had to say about this artistic hub in East London.

 

(Written on February 25, 2014 )

Guardian

Musician Zoe Keating reveals iTunes, Spotify and YouTube payouts for 2013

Cellist’s latest publicly-shared numbers reveal 92% of her income still comes from sales rather than streams.

Christian Curnyn: too hot to Handel

He’s putting the shock into the baroque – and he couldn’t care less about all the outrage he’s causing. Maverick conductor Christian Curnyn says why sex, swearing and Stratocasters are just what early opera needs.

BBC News

Remote recording tech helps artists make sweet music

The latest digital audio recording technology has helped an unsigned London-based band hook up with one of the world’s most famous producers in California – even though they were 5,500 miles apart.

Independent

Where has the British classical music talent gone?

There are no homegrown soloists at this year’s Yehudi Menuhin Violin Competition. Jessica Duchen claims a worrying trend.

PR Week

Disney in bid to highlight its contribution to the UK

Corporate and public affairs agencies have lined up for a brief from US entertainment giant Disney that involves persuading the British media of the significance of its contribution to the UK.

PokerStars hires W and targets arts in effort to widen appeal in UK

Global online gambling powerhouse PokerStars has brought in W as it seeks to attract new players by forging stronger links with the arts, PRWeek understands.

Classic FM Online

Listen to Breaking Bad – Ozymandias the opera

Listen to two arias from the Breaking Bad opera by Sung Jin Hong, premiered in New York City last month.

Guardian

Guardian

 

 

 

(Written on February 25, 2014 )

WildKat PR

Join the WildKat PR team in London!

WildKat PR are looking for a new Account Manager to join the lovely WildKat PR London team…

BBC News

How to compose classical music with your brainwaves

Professor at Plymouth University uses a device that reads thoughts, with the aid of a brain cap, and promises to translate those thoughts into music – a world away from the traditional composition process

Classic FM Online

Classical music at the Sochi 2014 Opening Ceremony

The Winter Olympics opened with a celebration of classical music and ballet, with a performance from star opera singer Anna Netrebko

Billboard Biz

YouTube Has Paid Out $1 Billion to Music Industry In Last Few Years

Google Inc. disclosed on Sunday that its YouTube video platform has paid out more than $1 billion to music rights holders “over the last several years,” putting the California technology company among the top sources of digital revenue for the embattled music industry outside of download sales.

Keighley News

Music industry jobs scheme hub in Keighley

Keighley’s Jam on Top has become part of a lottery-funded project to train young people for jobs in the music industry

Die Welt

Verruchte Unschuld und traurige Zuversicht

Kann sie das? Sie kann! Dagmar Manzel überzeugt mit den Liedern des großen Friedrich Hollaender. Live und auf CD ist zu erleben, welche Lücke der jüdische Komponist hinterlassen hat
Classic FM Online

Classic FM Online

(Written on February 10, 2014 )

Classic FM Online

Megadeth’s Dave Mustaine to be guest soloist with San Diego Symphony

The guitarist with heavy metal band Megadeth, Dave Mustaine, will take centre stage in a concert with the San Diego Symphony Orchestra

Eric Whitacre reveals sketches for Nine Inch Nails a capella cover

The choral composer uploaded initial sketches of his version of Trent Reznor’s ‘Hurt’ on YouTube yesterday, performed on piano

The Washington Post

Classical music: dead or alive?

Questioning the statement: “Classical music is dead”

Reuters

Mozart museum seeks to debunk evil Salieri poison myth

It’s one of the great mysteries of music – did composer Antonio Salieri poison his onetime protege Wolfgang Amadeus Mozart with arsenic?

The Telegraph

Lorde fed up with ‘lecherous gaze’ of music industry

Grammy-winning teenage pop star Lorde says that ‘the price tag of fame sucks’ and bemoans the ‘lecherous gaze’ of music industry

PR Week

Scarlett Johansson and Oxfam fall out over controversial SodaStream work

Global charity Oxfam has accepted the resignation of Hollywood actress Scarlett Johansson after a spat over her commercial work for SodaStream, which has a controversial factory in an Israeli settlement in the West Bank

Der Tagesspiegel

Peer Gynt als Oper

Werner Egks Opernversion von Henrik Ibsens Drama “Peer Gynt” war bis in die sechziger Jahre ein viel gespieltes Stück. Dann geriet der Komponist in Verruf – wegen der Rolle, die er im “Dritten Reich” gespielt hatte. Das Staatstheater Cottbus stellt die Oper nun erneut zur Diskussion.

 

Classic FM Online

Classic FM Online

(Written on January 31, 2014 )

BBC News

The Halle orchestra get creative to make music pay

The Halle orchestra is taking a leaf out of celebrity choirmaster Gareth Malone’s book and holding its first corporate choir competition

Classic FM Online

Jake Bugg cites Beethoven as influence

Black Sabbath, Biggie Smalls and Beethoven are among the singer-songwriter’s influences – and he’s a Classic FM listener too

CTV News

A Spanish court has acquitted a 28-year-old concert pianist on charges of causing noise pollution and psychological damage to a neighbour

Daily Mail

Is this the world’s most blinged-up band? Electric violin group FUSE debut $2m dollar designer gold violins

They previously worked with Swarovski Crystal to create the world’s first ever crystal violins worth a staggering $1.5 million dollars. And now Linzi Stoppard and her electric violin band FUSE have raised the bar even higher with a collaboration with the esteemed jewellery designer Theo Fennell.

DW

Classical music for the YouTube generation

Pianist Valentina Lisitsa’s success story is unusual in the world of classical music; her online videos featuring works by Chopin, Liszt and Rachmaninov have attracted clicks in the millions. DW examines the phenomenon.

neue musikzeitung

Schöne polierte Klänge sind zu wenig

Ein Gespräch mit der Geigerin Patricia Kopatchinskaja

Classic FM Online

Classic FM Online

(Written on November 28, 2013 )