Blüthner wanted to work with WildKat in order to raise their profile through national and classical music coverage, pegged around a series of concerts entitled “Wimbledon Piano Classics” that took place in October 2020. We created a PR and Marketing campaign in a way that created a moment around Blüthner, through broadcast media coverage, interviews and previews related to the piano series. This was our second campaign with Blüthner, having previously secured attendance at Blüthner’s factory in Leipzig from International Piano Magazine, Classic FM and The Arts Desk.

Results:

• Total listenership of 2.2 million for an interview and performance related to Blüthner’s “Wimbledon Piano Classics” on the prestigious BBC Radio 3 In Tune
• Over 311K audience for 3 videos of high profile artists performing on a Blüthner piano across Classic FM’s socials
• Total readership of 82K across local newspapers, online culture outlets and classical music websites for previews, interviews and reviews around “Wimbledon Piano Classics”