How will you incorporate our soon-to-be mechanical overlords into your work?

Thursday 30th November 2023

Artificial Intelligence (A.I.) has been making waves in headlines throughout the year. OpenAI, renowned for innovations like ChatGPT and DALL-E, went through a whirlwind, temporarily dismissing and rehiring their CEO within a span of just four days. Concurrently, there have been significant updates in A.I. implementation and development across major tech giants like Meta and Google;  Meta’s conferences have shown their commitment to further investment in these ventures. As music marketers specialising in classical and contemporary genres, we’re excited to share our top three ways we’ve been integrating A.I. into what we do. 

  1. Writing

A.I.-powered writing serves as a valuable tool to combat writer’s block, especially for crafting engaging social media text. Identifying effective prompts tailored to your needs can save time and spark inspiration for your posts. However, relying on A.I. to produce your final content isn’t recommended, as it’s crucial to infuse your unique voice into your posts – that’s what sets your account apart from other musicians. 

You’ll find that A.I. struggles to give you accurate information about niches, particularly in classical and contemporary music. Some information generated by A.I. could be misleading, so we advise only using it as a starting point. 

  1. Design

Want to create a poster graphic but not sure where to start? With A.I.-enhanced tools available in programs like Photoshop Beta and Canva Pro, the process becomes more accessible for beginners. Canva is particularly helpful in helping beginners with prompts, whereas Photoshop users might like the tools and further control offered after generating your ideas. For musicians running their own social media, this can be an extremely useful tool for generating starting points for graphics such as concert posters. Although not a replacement for professional design expertise, integrating A.I. into design work proves useful for quick DIY projects, especially for those lacking design experience or seeking inspiration.

  1. Planning 

Working in an agency with offices internationally has its perks, particularly speaking to a range of diverse experiences and cultural backgrounds to talk to and learn from, and who can help assist with ideas for campaigns. Alternatively, you can call on A.I. for basic organisational tasks, idea generation and can serve as a basic guide for all your social media questions. A simple question such as “What aspect ratio should I use for posting?” will yield correct responses. While A.I. might not possess the depth of knowledge and insights of a dedicated social media team, treating it as an advanced search engine can help answer basic social media queries.

A.I. is not in a position to replace anyone, let alone the creativity and specialist knowledge that social media marketing in music requires. Considering Hootsuite’s recent report and insights from Meta’s conferences, it’s evident that A.I. will rapidly evolve. Our advice is to start incorporating A.I. into your work now, gain proficiency with its functionalities, and utilise this tool to enhance your music marketing.