The Hampstead Arts Festival brings together some of the best established and emerging young talent in music and literature. The Festival relaunched in 2012 from its previous incarnation (the Hampstead & Highgate Festival) with new trustees, new artistic direction, a strengthened local profile, and a series of outstanding concerts and literary conversations. WildKat worked with the Festival to build its audience with a more extensive yet ever outstanding programme of classical music, jazz and literary events in Hampstead.