Italian pianist and composer Roberto Cacciapaglia wanted to promote the 10th anniversary edition of ‘QUARTO TEMPO’ (Forth Time), released in late 2017. Additionally, Roberto had a limited UK profile, despite selling out concert halls in mainland Europe and Russia and releasing best-selling albums from the 1970’s to the present day.

We created a campaign that focused on securing post-release reviews of the 10th anniversary disc, placement of the tracks on contemporary classical playlists, and obtaining long-lead features on Roberto’s profile.

Press achieved: https://bit.ly/2vYgGkL 

Results:

• Interview for an upcoming issue of Classical Music Magazine to tie-in with a future album release, with a readership of 25,000
• Placement of tracks on Deezer ‘Winter Classical’ playlist, with subscribers totalling 8,810
• Album review on international contemporary classical site Piano & Coffee Co., with an estimated monthly readership of 3,500
• CD profile on US contemporary classical site Stationary Travels, with a monthly readership of 11,500