Classical Movements approached WildKat PR to promote the City Choir of Washington’s debut tour of the UK, which consisted of concerts in Gloucester, Ely and London.

For their UK press campaign, we created a strategy that encouraged attendance and reviews of the concerts from local and national press. Having not yet established a profile within the UK, the campaign focused on raising awareness of the City Choir of Washington’s tour, as well as securing attendance of the concerts.

Results

• Over 59,000 visitors of Choir & Organ online magazine, where a news story on the choir’s tour was published
• BBC Radio Gloucestershire interview with the choir’s leader Robert Shafer, the station totalling 89,000 listeners a week
• Previews in Robert Hugill’s popular blog Planet Hugill, and local press Londonist, Visit London, City Matters, Ely Standard, Cambridge Independent, Cambstimes and Cambridge 105 Radio
• Features in popular online publications Culture Whisper, International Arts Manager and Classical Source