The Bamberg Symphony has launched their new corporate design including a new logo, season brochure, website and mission statement ‘extraordinary city. extraordinary orchestra.’ Having redesigned and extended the orchestra’s concert hall in 2008, the Hamburg agency peter schmidt, belliero & zandée were tasked with the development of a new logo for the orchestra.
International orchestras and ensembles are finding new ways to present and re-invent themselves in the fast-changing music industry. The Bamberg Symphony is a prime example for a strong international music brand with a long history and a modern outlook. Working with Peter Schmidt reinforces the orchestra’s profile and brand. The new logo is based on the shape of musical instruments and represents the uniqueness of the extraordinary orchestra that is the Bamberg Symphony.
The Drum magazine selected the logo design to compete in their Creative Showcase. The winner of the competition will be featured in the next issue of the magazine. All contenders will be presented as part of a gallery display at The Drum Live event on Wednesday 9 July 2014 in London, UK.