King of Kings Place

Monday 26th September 2011

WildKat PR have just completed an exciting competition and ‘check-in’ venture in collaboration with Kings Place, a hub for music, art, dialogue and food situated in the heart of London’s Kings Cross in an award-winning building.

The ‘King of Kings Place’ competition covered both digital and physical media, fusing social ‘check-in’ technology with the format of a traditional competition. Sane & Able teamed up with WildKat PR to come up with an inventive and original way to get people to attend the Kings Place Festival between 8-11th September, encouraging them to explore the building and the events it offers. The competition let visitors ‘check in’ to the 6 venues around Kings Place with their phone or stamp card. The festival was a mix of classical music, traditional Indian dance, folk, comedy, spoken word and even food demonstrations. One of the main aims of the competition was to enable audiences to cross platforms and introduce them to medias they might otherwise not have explored. Recent studies by the Arts council suggests audiences rarely cross genre so we wanted to encourage people to explore the building and the range of events the festival had to offer.

The festival and the competition were a huge success with an estimated 10,000 people attending the festival and a large amount of the guest of all ages taking part in the competition on the smart phone app foursquare or with stamp cards. Through Twitter alone we reached over 130,000 people and had some great pictures from visitors sent to our and Kings Place’s social media sites.

Highlights of the festival included Aianna Witter-Johnson, a touch sensitive dance floor by composer Philip Venables and Mozart with Puppets.

Visit http://www.kingsplace.co.uk/festival for photos of the festival.