The Power of Twitter and reaching the right audience…

Tuesday 6th July 2010

We tweeted this morning about how I (Kat) was teaching our french intern Anais how to make proper tea.

We just received a shiny parcel in our office:

A box of ‘Make mine a Builders’ tea from award winning brand design consultancy Elmwood.

Make Mine a builders

This a very smart and effective way of reaching your target audience through Twitter and the result is you share it through social media with your online followers and friends.

Wouldn’t it be cool if classical artists utilized social media in a similar way? Someone tweeting about Rossini with a big enough following receives the latest disc from a label or free concert tickets to a concert featuring the repertoire in their area?

In the meantime here is a photo of Anais making her first tea with the new brew.