Manners McDade have landed a sync deal for the latest Vodafone Campaign ‘The Call’. The ad features music from Tom Hodge and Max Cooper in its raw and emotional campaign featuring real firefighters in their true, heroic environment.

Ad agency Grey said of the music choice: ‘This was a tricky brief. We were looking for something that was emotional, but not sentimental. Stirring but not melodramatic. Tom and Max’s track captures the quiet heroism of the spot beautifully.’ Vicki Maguire – Creative Director

Catherine Manners, Director at Manners McDade said, ‘We knew that the DJ/electronica artist Max Cooper was open to collaborative work with a composer as he had worked with Michael Nyman in the past. We introduced him to Tom Hodge during the Summer of 2013 and the EP Fragmented Self was released in October last year. We hope that this is the first of many collaborations between these two exciting artists – and also many synchronisation opportunities’.

Watch the ad below and on Campaign here.

Max Cooper

Tom Hodge