We are delighted to announce that we are working with the youth arts charity Music for Youth.
London Office Director Olivia Brown says, “This announcement comes at the end of a week of great news for our company, and really emphasises WildKat’s status as a creative agency. Alongside our creative PR services that will truly boost Music for Youth’s profile in both the mainstream media and the classical music press, we will be creating digital content and planning a creative campaign. These services are unique to WildKat and make sure that our clients are truly reaching the right audiences with the right approach. Our current team is made up of musicians, ex-music teachers, and funding experts, so we are really excited to have won this pitch and to begin a successful campaign with Music for Youth.”
The WildKat team is heading to Birmingham today for the National Festival, and we are excited to see the array of musical events put on by school groups from around the country. 10,000 young musicians will be taking to the stage at world-class performance venues and outdoor spaces across the city throughout the week.
Music for Youth is an organisation for people aged 21 and under, with a vision to be the UK’s most respected provider of musical performance opportunities for young people and a keen supporter and partner of music education.
Music for Youth has a Regional Festival that takes place between January and April every year. Over 40,000 young people take part in the series, showcasing jazz bands, school choirs, steel pans, string orchestras, and so much more! These events give young musicians the chance to feel part of something bigger and receive valuable feedback from their Music Mentors.
The organisation also gives the opportunity for children to perform who do not have access to school music lessons, and those who are self taught musicians and who play a wider range of instruments than those offered at their school. Schemes and engagements Music for Youth offer include the Festival Fringe, the Frequencies programme, the New Music Stage, MFY Connects and the Music for Youth Proms, which take place at the Royal Albert Hall every year. These schemes generate opportunities for young people to take centre-stage at major business and industry events outside of Music for Youth’s season, giving access to new audiences, settings and experiences.
We very much look forward to representing and promoting Music for Youth as it approached its 50th anniversary year in 2020. We will be working on creative problem-solving and strategy, press and PR, digital content and placement, and a creative marketing campaign.
Make sure you follow us on Twitter and Instagram, where we’ll be sharing activities from throughout the day.