WildKat is thrilled to be working with Tenebrae, creating a comprehensive long-term social media and digital marketing campaign, developing the digital audience, advertising strategy and first-party data infrastructure.

Described as “phenomenal” (The Times) and “devastatingly beautiful” (Gramophone Magazine), award-winning choir Tenebrae is one of the world’s leading vocal ensembles, renowned for its passion and precision.

Under the direction of Nigel Short, Tenebrae performs at major festivals and venues across the globe, including the BBC Proms, Wigmore Hall, Elbphilharmonie Hamburg, Rheingau Musik Festival and Sydney Festival. The choir has earned international acclaim for its interpretations of choral works from the Renaissance through to contemporary masterpieces, and it regularly commissions new music. It has enjoyed collaborations with some of the UK’s leading orchestras, including the London Symphony Orchestra, Aurora Orchestra, the Academy of Ancient Music and Britten Sinfonia.

Tenebrae has won two BBC Music Magazine Awards and an Edison Classical Music Award, and earned a Grammy nomination for its album ‘Music of the Spheres’. The ensemble also undertakes regular session work, most recently contributing the vocals for the soundtrack to blockbuster sci-fi movie Avatar: The Way of Water (2022).

Alongside its performance and recording schedule, Tenebrae runs a thriving Learning & Connection programme, through which it works with hundreds of children, young people and amateur singers each year.

WildKat will be creating wide-scope social media and digital marketing campaigns, utilising our digital department’s skills and knowledge by building audience awareness through all current social media and digital channels, using best practices and ensuring that Tenebrae’s first-party data infrastructure is set up correctly and optimising techniques for revenue generation.

Additionally, our digital team will support Tenebrae with photo and video editing services. This will enhance the visual appeal of their content, ensuring it resonates with their target audience and stands out in the digital landscape. Together, we aim to amplify Tenebrae’s reach and influence, driving meaningful connections with their audience.

Speaking about the collaboration, George Percy (Head of Digital) says:

“We are delighted to be working with the illustrious Tenebrae and look forward to exemplifying and amplifying them even further within the digital realm. With over 30m YouTube views and 100,000 people in their current digital audience, we will use this data to work towards their goals. It is an exciting scope of project where we will be exercising our full set of digital expertise, from advertising to CRM and everything in between.”