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Marketing

WildKat has a social media manager in every territory, working alongside our in-house design team to create engaging content for social media followers internationally. We are flexible with all of our campaigns. With social media, we can cover everything from idea generation of content all the way to writing the copy and scheduling posts, plus analysing their success, or we can work with an in-house team on specific elements.

Whether it’s a series of branded images and videos to countdown to your album release, designing adverts around your live stream, or even setting up your YouTube channel, WildKat’s expert teams are on hand to create moments to share far and wide.

Case Study

Taipei Opera Theater

How did we get 10,000 live views?

Rexcel Group LLC approached WildKat to reach 10,000 views of their livestream of Taipei Opera’s ‘La Vida Breve’ (The Short Life) and ‘El Amor Brujo’ (The Love Spell), by Spanish composer Manuel de Falla. The target was to reach 5 key territories in Europe – United Kingdom, Germany, France, Spain and Italy. This was an extra special performance, as the original broadcast had to be cancelled due to Coronavirus just days before the show, so a full-staged dress rehearsal was streamed live the day before.

WildKat ran a digital marketing campaign utilising newsletters, organic posts and paid-for advertising, across Facebook and YouTube in the lead-up and live with the performance, using our unique targeting expertise and approach to attain the set goal.

 

Results

  • We were delighted to have 15,000 engaged viewers on the day of the performance
  • 60,000 views so far and increasing with post-performance marketing
  • On the day of the livestream, our adverts reached 300,000 people in the targeted territories with 12,000 click throughs to the performance
  • We amassed 1,300 mailing list sign-ups within 7 days