With a busy new season ahead for LACO, WildKat was contracted to help oversee the content, digital marketing and organic social media during their off-season. LACO has strict branding guidelines, a large social media following and presence, as well as high interactions which they were responsive to.
They also required us to be very effective communicators and liaising with different members of their team to gather and create content for their social media pages.
We implemented a new social media calendar designed around best practices, leading to double the number of pieces of content posted. With this, we achieved a 75% increase in organic audience reach, with an engagement rate of 4.58%, up from 1.91% before we began.
In our campaign, WildKat has delivered the following services:
- Campaign planning – This is along with general posts such as announcements and recognised events such as Pride Month and International Jazz Day and longer content campaigns
- Digital marketing campaign – social media marketing through Facebook, Instagram and Twitter in the build-up to their 21/22 season
- Organic social media and community management – Regular posting on social media platforms, engaging within their community and building awareness of LACO events
- Content creation and design – Following strict branding guidelines and working with LACO’s communications team on producing branded social media content.
WildKat has a social media manager in every territory, working alongside our in-house design team to create engaging content for social media followers internationally. We are flexible with all of our campaigns. With social media, we can cover everything from idea generation of content all the way to writing the copy and scheduling posts, plus analysing their success, or we can work with an in-house team on specific elements.
Whether it’s a series of branded images and videos to countdown to your album release, designing adverts around your live stream, or even setting up your YouTube channel, WildKat’s expert teams are on hand to create moments to share far and wide.