Since 2014, we have been supporting Bamberg Symphony’s Social Media team with courses about social media best practices, how to analyse their metrics, plus giving them tips and regular feedback about their channels. Since 2018, we have been fully in charge of their Twitter channel and support their team with campaign ideas and updating them on new tools for Facebook, Instagram and YouTube.
- Bamberger Symphoniker
- Los Angeles Chamber Orchestra (LACO)
- Alexandre Kantorow
Case Study
Bamberger Symphoniker
How did we reach 10,000 followers for Bamberg Symphony?
BAM
One of the most recent social media campaigns was BAM. We utilised this campaign specifically for Facebook, to achieve our aim of reaching 10,000 followers. We worked with the orchestra and their videographers to explore an overarching concept for a social media marketing campaign. Once the concept of BAM had been agreed upon and developed, we worked closely with the teams on the roll-out across social media. We planned the strategy and calendar of content from the “sneak peeks” to the big reveal, followed by a steady stream of content to maintain momentum.
Over 1 million impressions worldwide
250,000 engaged views of the #bam campaign video
Case Study
Los Angeles Chamber Orchestra (LACO)
How did we help LACO with their social media management?
With a busy new season ahead for LACO, WildKat was contracted to help oversee the content, digital marketing and organic social media during their off-season. LACO has strict branding guidelines, a large social media following and presence, as well as high interactions which they were responsive to.
They also required us to be very effective communicators and liaising with different members of their team to gather and create content for their social media pages.
We implemented a new social media calendar designed around best practices, leading to double the number of pieces of content posted. With this, we achieved a 75% increase in organic audience reach, with an engagement rate of 4.58%, up from 1.91% before we began.
In our campaign, WildKat has delivered the following services:
- Campaign planning – This is along with general posts such as announcements and recognised events such as Pride Month and International Jazz Day and longer content campaigns
- Digital marketing campaign – social media marketing through Facebook, Instagram and Twitter in the build-up to their 21/22 season
- Organic social media and community management – Regular posting on social media platforms, engaging within their community and building awareness of LACO events
- Content creation and design – Following strict branding guidelines and working with LACO’s communications team on producing branded social media content.
Results
Doubled content – By doubling the amount of content posted from the previous period, we strengthened LACO’s presence on social media
+75% Reach – We increased the number of individual people who were shown content on the LACO channels over the previous period
4.58% Engagement Rate – We increased the engagement rate (engagements divided by individuals reached) from 1.91% to 4.58%
7/10 Top Posts – Out of the top ten highest performing posts in the last two years, seven of these posts were done by WildKat
Increasing the amount of content and engaging with community
Increasing engagement, reach and presence across all platforms
Case Study
Alexandre Kantorow
WildKat has worked with Alexandre Kantorow since April 2022. Our team of digital marketing and social media experts are responsible for managing his digital presence and working on expanding his audience on Facebook and Instagram.
By posting regularly with best practices and including as much high-quality content as possible, we have achieved over 10,000 new followers since the start of our campaign and over 100,000 engagements (likes, comments and shares) on posts, at a rate over double the industry standard.
We manage his Facebook and Instagram channels and run paid advertising campaigns throughout the year.
WildKat has delivered the following services:
- Idea generation for ongoing organic social media content
- Organic social media – creating a strategy for the year, writing posts and generating engaging content alongside targeted ads in specific territories requested by the client
- Communications – With no on-the-ground team to capture content, it was our responsibility to organise this with venues, orchestras and various collaborators to post on social media
- Content creation and design – Creating content and optimising provided content for social media, with photo and video editing
- Community management – Responding to followers’ comments and messages
- Account management – Using our industry knowledge and contacts, we were able to get his Instagram account verified
Results
10,000 New Followers – We increased followers by 73% over 9 months, by using social media best practices and posting consistently
839,000 People – Reached through our posts on social media channels
108,000 Engagements – The amount of likes, comments and shares that our posts received, with a rate that was over double the industry average!
Target audience – With the client’s focus being on expanding in France, Japan, Germany and South Korea, these locations contain 51% of Facebook followers
Increasing the amount of content, quality of content and engaging with community
Leading communications with venues to acquire photos and videos
Social Media
WildKat has a social media manager in every territory, working alongside our in-house design team to create engaging content for social media followers internationally. We are flexible with all of our campaigns. With social media, we can cover everything from idea generation of content all the way to writing the copy and scheduling posts, plus analysing their success, or we can work with an in-house team on specific elements.
Whether it’s a series of branded images and videos to countdown to your album release, designing adverts around your live stream, or even setting up your YouTube channel, WildKat’s expert teams are on hand to create moments to share far and wide.