Press & PR - WildKat

Case Study

Bamberger Symphoniker

How do we promote Bamberger Symphoniker internationally?

We began working with the orchestra on their classical PR in German-speaking territories in 2013, and now we run their global PR and advise the teams on all social media and creative campaigns. As well as securing press coverage for the orchestra around their subscription concerts, tours and releases, we also focus on mainstream media coverage that will reach non-classical audiences.

Result

We achieved features, reviews and interviews in the main international classical music magazines, newspapers, online blogs and radio programmes such as crescendo, concerti, Fono Forum, Die Welt, Die Zeit, Süddeutsche Zeitung, FAZ, Neue Zürcher Zeitung, Classical Music Magazine, Gramophone, International Arts Manager, Classica, Scherzo, Codalario, El País, El Cultural, Klassikinfo, Van Magazine, The Arts Desk, Platea Magazine, Deutschlandfunk Kultur, WDR 3 tonart, Classic FM, Radio Clásica and many more.

Alternative press included

Zeit Magazin eight-page feature on the orchestra, to accompany the weekend newspaper Die Zeit

Interview with Intendant Marcus R. Axt on the German TV show ARD-alpha

Articles in design magazines “Page”, “The Drum” and “Novum”

Article in the business magazine “Wirtschaftswoche”

Interview with Barbara Hannigan as a member of the orchestra’s Mahler Competition jury in the women’s magazine “Donna”

TV-spot about the orchestra’s business aspects in the business programme ”Made in Germany” by Deutsche Welle

Article and interview about Bamberg and the orchestra in “The culture trip”

Interview about the career as a musician in the young career magazine “Unicum”

“Forbes” magazine article about their concert tour and new CD

“Food and Farm” feature about orchestra members

Case Study

Concours de Genève

How did we bring international awareness to the competition?

The Concours de Genève wanted to maximise its PR and press coverage on an international level. WildKat focused on mainly European coverage, whilst also utilising our contacts across Asia and North America to bring global awareness and appreciation to the Competition for its 76th edition. An overview of our results is as follows:

High-profile features in newspapers and magazines with over 100 articles secured across a range of media.

Variety of features with interviews and announcements on national radios (RTBF, RTS, France Musique, Radio Classique, BR Klassik), reviews in specialized magazines (Diapason, Schweizer Musikzeitung, Pianist) and online blogs (pizzicato, Klassikpunk, Online Merker) and prestigious television reports (NHK).

Large coverage about the winners but also the Competition itself, how it adapted through various crises like COVID and the unique activities it provides to candidates to make them feel at home and to better prepare them for their future international career.

Results

From news stories to features, we achieved over 105 pieces of coverage across Europe.

Almost 50 journalists attended the Competition, from the Semi-Finals to both Composition and Piano Finals.

Coverage across Switzerland, the UK, France, Belgium, Germany, Austria, Luxembourg, the Netherlands, South Korea, Japan, China, Canada and the USA.

The Japan Broadcasting Corporation, also known as NHK, is a Japanese public broadcaster who attended the Finals to film for the TV network.

Case Study

NomadPlay

How did we secure press for new app NomadPlay?

NomadPlay is a revolutionary french music platform based on a sound-source separation algorithm developed by the NomadPlay engineering team. This technology allows one to mute any instrument during a live or studio recording. This innovative technology creates an immersive musical experience, which allows anyone in the world to play with great artists. In March 2020, we began cooperating with NomadPlay with a press campaign for the launch of the app in Germany. Our work includes inviting the press and influencers to press conferences.

Campaigns and achievements

A further campaign in the UK, France and Germany focused on the new gratuity of the app during COVID19, targeting national media and online press. The campaign, #PlayTogether: NomadPlay gives free access to its platform for a month and has been running since the beginning of the lockdown. We are currently working on an exciting ongoing global press campaign. Some of our global success highlights include an interview with SR TV, publication-industry newspapers such as Neue Musikzeitung, Musical America, Madame Figaro, Diapason, Concerti, RTL Radio and a two-page article in BrandEins magazine and many more.

Results

1 TV feature about the launch on SR TV

3 influencers accepted to either come to the launch and/or communicate on their socials about the app (testing it, showing how to use it, sharing insights and opinion) within total a reach of 26k followers

3 extensive articles (interviews & reportage) on National Magazines (Concerti, BrandEINS, Neue MusikZeitung)

Articles in genre-music magazines (Clarino and SR Radio)

3 blog articles (Kulturfreak, Kulturflüsterin, Bachtrack)

25 pieces of coverage across a broad span of the French press, including: the most-read national ones like Le monde, Telerama, Diapason, Madame Figaro, RTL, Les Echos, radio Classique

Coverage in specialised press like Rue 89 or France 3 Côte d’Azur TV

Coverage in the Observer, Opera Today, news Today, International Arts manager & more, altogether reaching a total of 2.205K readers

Sharing news of the app across large educational institutions (University of West London, University of Leeds, Royal Northern College)

3 British artists recorded themselves while they use the app and uploaded it on their social media accounts

Case Study

Ryedale Festival

How did we promote the digital festival through PR and Marketing?

Ryedale Festival came to us in June 2020 to promote their online festival in a way that would draw press attention and viewership. With a short-lead time, we placed focus on the following:

The impressive adaptability of small festivals to still provide people with world class music-making in the midst of crisis, in order to attract interviews and thought-pieces, plus the high quality of the artists and the spectacular settings they were to perform in. We wanted to catch the attention of reviewers and writers who would preview or do features.

Press coverage

Two features in The Guardian, with one review and one preview
Three BBC Radio interviews about the festival, with two taking place locally on BBC Radio York and one on BBC Radio Cambridgeshire
Classic FM facebook share of Isata Kanneh-Mason’s stunning Ryedale concert, which received 3.1K reactions and 942 shares
Local preview print and online coverage, ranging from Gazette & Herald, to Yorkshire Times, to York Press and The Scarborough News
Features and previews across a variety of music and culture press including BBC Music Magazine, The Strad, Arts Desk, Music OMH, Planet Hugill and Love London Love Culture
Over ten reviews of the concerts, from classical music outlets ranging from Opera Today, to Seen and Heard International, to local media including Charles Hutch Press
Social Media Tweets sent to a combined audience of over 178K, from platforms ranging from Alternative Classical, to writers from the Guardian, to the Royal Philharmonic Society

Digital marketing

Ryedale Festival’s 2020 edition received over 50,000 views across the festival. The aim of the campaign was to reach current audiences whilst also engaging new audiences and increasing the profile of the festival further. 300,000 impressions were made through our paid-media campaign.